How Storytelling Can Unlock Sustainable Action

Rewriting the Story: How Storytelling Can Unlock Sustainable Action

With Matt Golding, Founder of Rubber Republic & The Cultural Content Lab

What if the reason our sustainability messages aren’t landing isn’t because people don’t care—but because we’re telling the wrong stories?

In this energising and provocative session, Matt Golding invites us to rethink how we communicate change.

Drawing from his journey as a viral content creator turned sustainability storyteller, Matt explores the real reasons our messages so often miss the mark—and what we can do to fix them.

Expect a session that’s as interactive as it is insightful. Matt will share lessons from his creative experiments, including the groundbreaking “ANTIDOTE” project, and challenge us to ditch the doom and gloom in favour of stories that activate, unite and inspire.

Along the way, you’ll discover new storytelling tools, take part in collective reflection, and leave with a personal call to action.

This isn’t a lecture—it’s a creative workout for changemakers, communicators and anyone tired of shouting into the void.

You’ll leave with fresh ideas, sharper storytelling instincts, and a sense of what your “story of now” could become.

And yes, there’s homework. Because the story doesn’t end when the session does—it begins.