There’s your business, and then there’s your brand: the creatives and visuals that bring it all to life, from your website design to the customer experience. For small business owners, building a consistent and compelling brand is the key to standing out and fostering community - but the hard part is knowing where to start.
Join 478 Studios founder Scott Ohene-Nyako as he deep-dives into how to craft a strong and coherent brand. Find out:
- How to identify your unique voice and craft compelling stories that propel your brand
- How to identify your brand values and execute these across various customer touchpoints
- How to leverage your personal brand in order to convey your brand purpose
- How to identify the right platforms that empower you to authentically share your story and compelling content
- Case studies of successful brand storytelling
This masterclass is a 45-minute session with 15 minutes of Q&A at the end, so bring your questions!
About Scott Ohene-Nyako
Scott is the Founder of 478 Studios; an international branding and design agency dedicated to creating global brands led by conscious and diverse founders. Scott is a big believer that branding, design and storytelling has the power to change perceptions, elevate brands and transform innovative products, services and businesses into scalable brands ready for a global stage.
About Jamii
Jamii is the home for Black creators in the UK. An online marketplace, discount card and discovery platform, we're on a mission to make buying from Black makers as easy as possible. Sales are extremely important - but there are so many behind-the-scenes components that go into making a business work. We make start-up and founder knowledge accessible for all our creators wanting to pursue a dream and fulfil a need.
About Geared For Growth
Geared For Growth is a monthly masterclass series launched by Jamii in partnership with Lloyds Bank, aiming to equip Black-owned businesses with the tools to thrive in today’s landscape.
Note
In registering for this event, you consent to receiving information about similar events and opportunities for Black-owned businesses from Jamii and Lloyds Bank.
