How to create an impact led marketing strategy (for Scale-ups)
Are you ready to make a big impact with your business?
From your start-up through to your scale-up, it’s many business owner’s dream to make a big impact with their business.
But the last two years have changed the world’s expectations of how we ‘do business’. Impact no longer means aggressive sales targets and accelerated profits.
For businesses to be considered truly impactful, they need to look holistically at their processes, values and purpose, prioritising people and the planet alongside profit.
- 72% of consumers are more likely to recommend a brand that supports a good cause.
- 88% of consumers want to know that the brands they're supporting have a real impact.
- 68% of people say they would be more willing to share content from purpose-driven brands
So, how can we ensure we achieve the impact we want with our businesses in this new commercial landscape?
In this dynamic and inspirational 1.5 hour in-person workshop hosted by The Joyful, we’ll explore the bigger picture of your business: empower you to articulate your purpose, interrogate your existing operations, identify your barriers to creating the impact of your dreams and develop your very own bespoke plan to grow your business joyfully and impactfully.
You will leave this workshop energised and motivated with actionable insights and prioritised bespoke plans to grow your business with impact.
We will help you uncover where your business can make a bigger, more positive impact on your people, your customers and the planet, so you can build a profitable business with a lasting legacy.
Extra support opportunity - during the session, you will have an option to register for an online 121 session with Joyful on the 11th November, to further discuss your business and questions.
About Joyful
The Joyful is a strategic, independently-owned brand, communications and marketing agency with a big heart and an audacious vision: a more joyful world through business.
We work with businesses who are doing more than selling a product or service. Our clients are challenging the status quo in their industry and driving positive change nationally and globally.
They have ambitious commercial targets and audacious visions for a kinder, fairer, more sustainable, diverse, inclusive and accessible way to do business.
FAQs
What is your refund policy?
The majority of our events are free, but places are limited and events are usually oversubscribed. Please give two working days’ notice via email for a refund (if applicable) or if you can't attend the session.
Can I attend if I'm not a member of the library?
Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.
How can I find out about any news & upcoming events?
So glad you asked - we have a newsletter! You can also follow us on Twitter and LinkedIn for the latest goings-on.
Increase your chances of business success
The Business & IP Centre Sussex supports people to start, protect and grow their businesses. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops and events.
We are here to support anyone in Sussex with a business idea or SME - whether in East Sussex, West Sussex or Brighton & Hove. Not your region? Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network
Are you ready to make a big impact with your business?
From your start-up through to your scale-up, it’s many business owner’s dream to make a big impact with their business.
But the last two years have changed the world’s expectations of how we ‘do business’. Impact no longer means aggressive sales targets and accelerated profits.
For businesses to be considered truly impactful, they need to look holistically at their processes, values and purpose, prioritising people and the planet alongside profit.
- 72% of consumers are more likely to recommend a brand that supports a good cause.
- 88% of consumers want to know that the brands they're supporting have a real impact.
- 68% of people say they would be more willing to share content from purpose-driven brands
So, how can we ensure we achieve the impact we want with our businesses in this new commercial landscape?
In this dynamic and inspirational 1.5 hour in-person workshop hosted by The Joyful, we’ll explore the bigger picture of your business: empower you to articulate your purpose, interrogate your existing operations, identify your barriers to creating the impact of your dreams and develop your very own bespoke plan to grow your business joyfully and impactfully.
You will leave this workshop energised and motivated with actionable insights and prioritised bespoke plans to grow your business with impact.
We will help you uncover where your business can make a bigger, more positive impact on your people, your customers and the planet, so you can build a profitable business with a lasting legacy.
Extra support opportunity - during the session, you will have an option to register for an online 121 session with Joyful on the 11th November, to further discuss your business and questions.
About Joyful
The Joyful is a strategic, independently-owned brand, communications and marketing agency with a big heart and an audacious vision: a more joyful world through business.
We work with businesses who are doing more than selling a product or service. Our clients are challenging the status quo in their industry and driving positive change nationally and globally.
They have ambitious commercial targets and audacious visions for a kinder, fairer, more sustainable, diverse, inclusive and accessible way to do business.
FAQs
What is your refund policy?
The majority of our events are free, but places are limited and events are usually oversubscribed. Please give two working days’ notice via email for a refund (if applicable) or if you can't attend the session.
Can I attend if I'm not a member of the library?
Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.
How can I find out about any news & upcoming events?
So glad you asked - we have a newsletter! You can also follow us on Twitter and LinkedIn for the latest goings-on.
Increase your chances of business success
The Business & IP Centre Sussex supports people to start, protect and grow their businesses. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops and events.
We are here to support anyone in Sussex with a business idea or SME - whether in East Sussex, West Sussex or Brighton & Hove. Not your region? Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network