Second in a series of 10 online webinars, supporting Micro & SMEs to Survive and Thrive.

Featuring Entrepreneurs in Residence from Staffordshire University·

Speakers Emily Whitehead of Simply Great Britain

and

Kat Taylor Lecturer in Marketing of Staffordshire Business School

Facilitator - Jonathan Westlake, Director of Wavemaker Stoke

Chair: Professor Jon Fairburn of Staffordshire Business School.

This webinar will help you clarify your purpose, brand & messaging so that you can build effective, strong customer relationships online. Ideal for all businesses. During this webinar, we will cover the following:

• Building clear values & purpose into your brands
• How to develop consistent voice & tone in your business
• Ways to analyse your audience post Covid-19
• Analysing key challenges that you need to solve
• Developing clear propositions to directly fulfil customer need
• How to develop effective content that converts online

Top tips and examples to help you take the next steps

The panel will also answer questions (live or send in advance)

Email any questions for the panel to jon.fairburn@staffs.ac.uk

#SurviveandThrive #BusinessTips #StaffsBiz #Staffordshire

Information regarding your data: Due to functionality on Microsoft Teams, please be aware that to give you the full access during the webinar, your registered email address will be visible to other attendees within the webinar invite. You may wish to use a business email address.