This general election is likely to feature more misinformation than any before and threatens climate change understanding.

So this year, communicating climate change with ‘Persuadables’ (the 69% of Brits who are neither climate activists nor deniers) will be more challenging, yet more crucial, than ever.

Join ACT Climate Labs at their next in person event, to learn how to:

Make your messaging more effective and break through the noise
Predict and get ahead of harmful culture wars and misinformation narratives
Identify opportunities to connect with Persuadables about what matters most to them
Feel more confident about the best routes to connect with your audiences

The event will be led by ACT’s Intelligence Lead, Sean Buchan, one of the world's leading experts on climate misinformation, and ACT’s Strategy Director, Florencia Lujani, who's worked on award winning campaigns for globally recognised brands and NGOs.

This session will explore how Persuadables think and feel about the general election, how to shape your climate change messaging to cut through, and how to inoculate against emerging misinformation. It will combine insights and actionable recommendations, plus the opportunity for Q&A – and is ideal for campaigners, strategists and comms teams at NGOs and charities.

About ACT Climate Labs

We are a group of climate communication and advertising experts on a mission to supercharge the effectiveness of climate communications with advertising techniques that make climate action mainstream, neutralising the threat of misinformation, and enabling others to do the same.

Registrations are closed

How to engage Persuadables and combat misinformation during an election