How to get more web leads is a practical session for established businesses looking to improve the performance of their website.
Delivered in partnership with Colmore BID, the Business Improvement District representing over 650 businesses in the commercial heart of Birmingham – the collaborative event aims to provide valuable support and resources to businesses looking to enhance their marketing efforts.
The session will cover common issues that prevent websites from generating leads, such as unclear messaging, poor structure or missed conversion points. You’ll see real examples and get clear, actionable advice you can apply straight away.
Whether your goal is to generate high-quality leads, increase online bookings, or improve visibility and trust, this session will help you get more value from your website.
In this session, you will:
- Identify key issues that stop websites from converting
- Review real examples of effective website improvements
- Learn practical steps to increase lead quality and volume
Suitable for marketing managers, digital teams, and business leaders focused on website performance and results.
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About your speaker - Kim Leary
Kim is a marketing strategist with over 15 years of experience helping brands turn messy messaging into clear, confident communication that drives results. With an MBA in Marketing and a sharp eye for strategy, Kim specialises in clarifying what businesses need to say—and how to say it in a way that gets leads.
Founder of Squibble, a web strategy studio, Kim works with marketing teams, business leaders and digital agencies to transform underperforming websites into lead-generating machines. She’s led strategy workshops across the UK, advised on brand positioning for over 3,000 businesses and is known for her no-fluff, action-focused approach.
About Colmore BID
Colmore Business District is a business improvement district (BID) established in 2009 to project management improvements and services to the business quarter of Birmingham. Over 650 companies, employing around 40,000 people and occupying approximately 5.6 million square feet of office space now form the commercial heart of Birmingham.
Since it was founded, Colmore BID has delivered, influenced, and partnered on a broad range of projects, with the sole aim of making the District an outstanding place. Projects include the Ladywood Community Project, Colmore Food Festival and The Open 2025. The BID also aims to make Colmore a safer and cleaner place for its businesses by providing services such as community teams, on-street cleaning, and an ambassador programme.
Colmore BID has recently secured a fourth consecutive term following another resounding Yes vote from levy payers and entered their fourth term on the 1 April 2024. The BID has commenced their BID4 Business Plan for 2024-2029, which enables them to actualise its vision for the District, with local businesses investing over £7.5 million across five years.
