How to integrate AI into your marketing team & outperform your competition

This session is a shorter, focused version of our full AI training programme, designed to show you what is possible with AI and give you practical skills you can use straight away. The aim is to build clarity, confidence and a new way of thinking about how AI can support your daily work and help you stay ahead of competitors.

We start by opening your eyes to the opportunities. You will explore how AI can fit into real marketing workflows and see practical prompting ideas that feel relevant and achievable. This will help you picture how AI could work for you, from content creation to internal communication, without feeling overwhelmed.

You will then learn the essentials of how generative AI tools operate, what they do well and where they have limitations. We explain how to set up the tools for personal output and preferences so you can get more meaningful and consistent results.

We also introduce core prompting principles that help you write better instructions and avoid common mistakes. Alongside this, you will see an overview and live demonstration of tools such as ChatGPT, Claude and Microsoft Copilot, depending on what your organisation uses.

This session is designed to give you inspiration, clarity and the practical understanding you need to start applying AI with confidence, impact and a clear competitive edge.