Winning the profitability challenge

As client budgets get tighter and competition grows ever more intense, agencies and service businesses are really feeling the squeeze. And when faced with so many day-to-day pressures it’s easy to lose focus on profitability and before you know it, you’re simply ‘getting by’. Many have resigned themselves to a reduced performance level, but those with low profitability today can easily become businesses that don’t exist tomorrow.

This seminar will help clarify the realistic performance standards you should be achieving and explain the importance of flexibility and structure in delivering and maintaining the best levels of profitability. It will look at optimising revenue and pricing and consider cost effective ways of attracting, rewarding and utilising top talent.

You’ll see why creativity, enjoyment and quality work can all exist comfortably alongside high profitability. Almost every business has the potential to increase profitability so come along and gain some insights and ideas.

Speakers:

The team at Tonic help creative agencies achieve their business vision by overcoming the common barriers to success, across the key areas of growth, efficiency and profitability.

We will be hearing from Ian Farnfield who has been responsible for growing two major international agencies from small national businesses and driven the success of more than a dozen start-ups.

Ian will be joined by financial specialist and business consultant, Neil Stammers. He spent his early years with Unilever, but now has 30 years of working with SME’s, with a focus on the wider marcomms sector. Neil has recently stepped back as a partner in accountants, Haines Watts and now assists businesses at all stages in their lifecycle and development and has particular experience in advising on the various forms of exit and realisation of value.

Agenda:

8.30 - registration and breakfast

8.45-9.45 - presentations including Q&A

9.45-10am - networking