How to map out your content plan for AEO (answer engine optimisation)

Learn how Answer Engine Optimisation helps your content appear in AI tools like ChatGPT and other answer engines.

More and more people are now asking questions in platforms like ChatGPT and other AI-powered tools. These platforms act as answer engines, delivering immediate responses rather than traditional lists of links.

This is changing how people discover brands and consume information. For marketers, it means content needs to do more than rank, it needs to provide clear, structured answers that AI platforms can surface and trust.

Join us for this webinar where we explore how to plan content for Answer Engine Optimisation (AEO). We’ll show you how to build a content strategy that helps your brand appear in AI-driven answers and supports every stage of the modern search journey.

What we’ll cover:

• What Answer Engine Optimisation (AEO) is and why it matters
• How answer engines surface and select content
• Identifying the questions your audience is asking across the customer journey
• How to structure content so answer engines can understand and use it

Your trainers:

Domenic Edwards, SEO & Content Marketer

As a specialist in Search Engine Optimisation and Content, Domenic creates digital content for a wide range of clients, while also handling SEO audits and optimisation strategies. He uses his on-page and off-page SEO skills to deliver on core SEO metrics, such as generating high intent traffic to the websites of our clients. With a Master’s degree in Creative Writing, Domenic knows how to craft compelling content that excites, informs, and leads to results.

Annie Davies, Senior SEO Marketer

Annie has several years’ experience working for ecommerce sites, and has worked on everything from technical SEO and site migrations to content creation and international SEO. She has worked to improve brands’ reach not just within the UK but also in the US, Germany and France.

Annie enjoys digging into the data and using this to understand client needs. She is especially passionate about creating accessible, user-friendly webpages that deliver for both clients and their customers.