How to run a campaign in 5 days

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Learn how to plan effective campaigns that are capable of changing people's behaviour in just five days.

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Each session within the series will run from 10am - 12noon daily:

  • Monday 4 October 2021 Research and objectives
  • Tuesday 5 October 2021 Audience and agile working tools
  • Wednesday 6 October 2021 Behaviours, Strategy and Channels
  • Thursday 7 October 2021 Creative execution (this session will be 1pm - 3pm)
  • Friday 8 October 2021 Implementation and Evaluation

Do you struggle to put together a well-researched new creative campaign in a short time frame?

Do you know what swift research to undertake to inform your campaign strategy?

Do you know what creative treatments, digital assets and measures matter in campaigns?

We’ve developed this course as a direct response to these questions.

In 5 days, with just 2 hours a day training, we will guide you through a process to research, form objectives, design a strategy, depict creative assets, set out your implementation plan and be ready to roll out your campaign in just 5 days.

This course will give you the process, tools and templates to run your own campaigns in 5 days to apply to your own work.

These courses are specifically designed for:

  • Campaign Managers
  • Consultation Managers
  • Community Outreach
  • Communication Officers and Managers running Consultations
  • Media Relations Teams

Key Outcomes:

  • Use free research tools to determine your audience size
  • Set rigorous campaign objectives
  • Determine a strategy that works at each stage of a digital funnel
  • Understand what creative assets work best, when and where
  • Have a measurement framework to apply again and again

Reserve your place NOW!

Hello, I’m Tiffany St James. I’m a digital and social media strategist and Westco Associate Director of Digital. I’ve trained over 10,000 people in digital skills in the last 5 years.

I've run my own consultancies for 18 years and am the Former Head of Social Media, UK Government and head of profession for digital engagement.

I’ve trained 10 000 people in digital skills over the last 5 years face to face and online and have run this course for face to face audiences for Westco customers.

I’ve helped Google set up Squared Online, was a guest lecturer on it for 5 years and advised Google’s Global Education Team on online learning marketplace.

I’ve taken and passed MITs first online course: The Design and Development of Educational Technology, working with MITs Ed Tech lecturers.

I build online academies and help global corporates and governments devise digital skills frameworks.

Connect with Tiffany on LinkedIn and Twitter

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Organiser Westco Communications

Organiser of How to run a campaign in 5 days

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