How To Start a Movement

Mark Lerusteis the founder and Chief Purpose Office at theMinistry of Purposeand host of the award-winning podcastThe Unconventionalists, with 190,000+ downloads on Apple Podcasts and 3,000,000+ views on YouTube. Previously, Mark served as Country Manager of The Movember Foundation where he helped raise €2.8 million for men's health and inspired 110,000 fundraisers to take part, winning multiple awards along the way. A sought-after speaker at industry conferences and Fortune 500 companies including the NHS, Google, L'Oreal, Method & Ecover and VirginStartup, his work has been featured in The Guardian, Elle, Metro, Shortlist and The Wall Street Journal. His first book"It's Not You, It's Me"is a modus operandi for frustrated professionals looking to do more meaningful and purposeful work and his new book "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business And Change Your Life" (Hachette UK) is a game-changing . To get Mark's weekly tips and hacks on how to live a more fulfilling and purposeful life, join his free weekly newsleter or visit his websitewww.markleruste.com.

Mark Leruste

Let's face it, no matter how meaningful your mission is or how important the problem your business is trying to solve is, it's becoming increasingly harder to tell your story in a noisy digital world. Especially when you know that 340 million tweets and 55 million Facebook updates are posted every day and that 60 hours of video are uploaded every minute on YouTube.
The problem is that most early stage entrepreneurs, startups and mission-driven organisations simply don't have the resources to splash out hundreds of thousands of pounds on marketing to stand out from the crowd. And yet, over and over again, we've seen organisations such as The Movember Foundation, TOMS, ALS Bucket Challenge, etc. punch way above their weight. Somehow, these organisations have managed to draw in the right partners, enrol the right people and attract the right opportunities to help them spread their message like wildfire. So what's their secret? The answer is simple: they all started a movement. 
Join us for an exclusive keynote led by Mark Leruste who spent the last four years as Country Manager for The Movember Foundation, raising €2.8 million for men's health. 
In this keynote Mark will give you an all-access pass to the behind the scenes of how Movember did it. You will learn the seven secrets any organisation can apply immediately to start a movement, including:
<UL>
<LI>The secrets that made Movember the world's largest men's health organisation</LI>
<LI>What it takes to start and grow your own movement</LI>
<LI>The power of storytelling and why it matters</LI>
<LI>How to inspire and enrol your community to get involved</LI>
<LI>The #1 mistake 99% businesses make when it comes down to talking to their audience</LI>
</UL>
We are expecting this event to sell out so please make sure to grab your ticket early in order not to be disappointed.
See you on Tuesday 31st January 2017!
 
We are very grateful to <A HREF="https://work.life/camden/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Work.Life Camden</A> for hosting this unique event. To find out more about how you can have a hot desk or a small business space in Camden, visit their <A HREF="https://work.life/camden/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">website</A>. 
 
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FAQs
 
How can I contact the organiser with any questions?
If you have any queries regarding the event, please do not hesitate to contact the organiser via <A HREF="http://www.twitter.com/markleruste" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Twitter</A>
 
Who is this event for? Entrepreneurs, charities, startups, orgranisations and anyone interested in learning more about what it actually takes to start a movement. 
 
Preparation
Bring along a notebook and pen.
 
What's the refund policy?
We do not offer refunds. If you are unable to attend and would like someone else to attend in your absence, please email us their information and we will confirm if this is possible. Substitutions of the event are accepted at the organiser’s discretion only.

Work.Life Camden

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