Learn to tap into the creativity within you and boost your “creative IQ” in this mind-flexing workshop with brain training pioneer Dr Michael Bloomfield.
Creative thinking is fast becoming the must-have ability of our age. In a recent global study, 90% of people said creativity is “valuable for society” and 80% said creativity is “key to driving economic growth”. In our connected, digital world, a single imaginative and original idea can enable you to influence culture as we know it.
But there’s a problem. The same study found that only one in four people feel they are living up to their creative potential. So how to bridge this “creativity gap”?
In this immersive workshop, run by creative brain training pioneer Dr Michael Bloomfield, you’ll discover the key steps to start unlocking your inventive mind.
Drawing on the latest brain science, this practical workshop doesn’t rely on any particular creative skill – such as being able to draw – but focuses on your thinking. You will be guided through a series of exercises to stimulate brain activity associated with creative thinking, so you can learn how to raise your creative IQ.
What is creativity? The scientific definition
Why creativity isn’t easy: your cognitive biases explained
Creativity in the brain
The seven ancient pillars of the creative process
The one mistake everyone makes when trying to think creatively
The “creative secret” – the ultimate key to unlocking your creative mind
Guided visualisation, relaxation and creative exercises
How to continue on your creative journey in your daily life
This course is for you if...
You’d like to be more creative in your professional life, whether you’re a leader, an entrepreneur, or simply looking for a competitive edge.
You’re already a creative person (designer, creative writer, songwriter, advertising creative etc) who would welcome another string to your bow, or who'd like to take your ideas from great to genius.
You’re interested in personal development, finding your purpose or seeking insightful answers about your life and your place in the universe.
You’re interested in mindfulness, meditation, anthropology, world philosophies, mythology, psychology or NLP.
You’ll be sitting and lying on a yoga mat during certain exercises, so please wear comfortable clothing. If you have a personal yoga mat, feel free to bring it along. Yoga mats will also be provided.
Dr Michael Bloomfield is an anthropologist with a PhD in humankind’s creative origins, and a former lecturer at the University of East London. He now runs Creato, a creative brain training company whose client list includes IBM and Pernod Ricard. Michael is a creative spirit himself, making art and writing music with the band The Last Number. His film script is currently in development.
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