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How to unlock your creativity: A practical masterclass with Dr Michael Bloomfield

Guardian Masterclasses

Wednesday, July 19, 2017 from 6:30 PM to 9:30 PM (BST)

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Ticket Type Sales End Price * Fee Quantity
How to unlock your creativity: A practical masterclass with Dr Michael Bloomfield Jul 19, 2017 £99.00 £0.00
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Event Details

Learn to tap into the creativity within you and boost your “creative IQ” in this mind-flexing workshop with brain training pioneer Dr Michael Bloomfield.

Creative thinking is fast becoming the must-have ability of our age. In a recent global study, 90% of people said creativity is “valuable for society” and 80% said creativity is “key to driving economic growth”. In our connected, digital world, a single imaginative and original idea can enable you to influence culture as we know it.

But there’s a problem. The same study found that only one in four people feel they are living up to their creative potential. So how to bridge this “creativity gap”?

In this immersive workshop, run by creative brain training pioneer Dr Michael Bloomfield, you’ll discover the key steps to start unlocking your inventive mind.

Drawing on the latest brain science, this practical workshop doesn’t rely on any particular creative skill – such as being able to draw – but focuses on your thinking. You will be guided through a series of exercises to stimulate brain activity associated with creative thinking, so you can learn how to raise your creative IQ.

Content

  • What is creativity? The scientific definition

  • Why creativity isn’t easy: your cognitive biases explained

  • Creativity in the brain

  • The seven ancient pillars of the creative process

  • The one mistake everyone makes when trying to think creatively

  • The “creative secret” – the ultimate key to unlocking your creative mind

  • Guided visualisation, relaxation and creative exercises

  • How to continue on your creative journey in your daily life

This course is for you if...

  • You’d like to be more creative in your professional life, whether you’re a leader, an entrepreneur, or simply looking for a competitive edge.

  • You’re already a creative person (designer, creative writer, songwriter, advertising creative etc) who would welcome another string to your bow, or who'd like to take your ideas from great to genius.

  • You’re interested in personal development, finding your purpose or seeking insightful answers about your life and your place in the universe.

  • You’re interested in mindfulness, meditation, anthropology, world philosophies, mythology, psychology or NLP.

Course preparation

You’ll be sitting and lying on a yoga mat during certain exercises, so please wear comfortable clothing. If you have a personal yoga mat, feel free to bring it along. Yoga mats will also be provided.

Tutor profile

Dr Michael Bloomfield is an anthropologist with a PhD in humankind’s creative origins, and a former lecturer at the University of East London. He now runs Creato, a creative brain training company whose client list includes IBM and Pernod Ricard. Michael is a creative spirit himself, making art and writing music with the band The Last Number. His film script is currently in development.

Full course and returns information on the Masterclasses website

Have questions about How to unlock your creativity: A practical masterclass with Dr Michael Bloomfield? Contact Guardian Masterclasses

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When & Where


The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Wednesday, July 19, 2017 from 6:30 PM to 9:30 PM (BST)


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Organizer

Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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How to unlock your creativity: A practical masterclass with Dr Michael Bloomfield
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