How do you keep in touch with your existing or past customers? Sending a regular email newsletter that offers your customers added value is a great cost effective solution. Mailchimp allows you to send newsletters to 2000 people for free. After this ½ day workshop, you will leave with a contact list, signup forms and the first draft of your newsletter. You will understand how to use the reports generated by Mailchimp to follow up on any interest shown by your subscribers.

The workshop will cover:

• What type of newsletter to create

• Contact Lists

• Opt-in policy

• Importing from Excel

• Newsletter style

• Creating groups within a list

• Designing the look of a newsletter

• Using images within a newsletter

• Using hyperlinks within a newsletter

• Test a newsletter and send

• Review the MailChimp reports