Impact Aloud 2017

Superhighways helps small charities and community groups in London do more with digital and data.  We offer advice, training and support to help them be more effective, work smarter, raise their profile and demonstrate their impact using digital technology.

Superhighways

Join Superhighways for our fourth annual event to find out how to boost your data collection, better evaluate what works in your charity or community group and tell your amazing stories using the best in digital technology.  You'll come away with fresh ideas, pick up lots of practical tips and discover new tools to help you in your work with our hands-on masterclasses and talks - all led by data and media experts.
 
Our day will begin looking at Global trends in impact measurement and how we can apply these locally, with NPC and including a Q & A.  And will end with a look at Creative impact reporting with agency Nice and Serious.
 
Expert masterclasses 
There will be a range of masterclasses to choose from, which will be fun, practical and informative - giving you the latest tips and advice on apps, devices and online tools that don't cost the earth but can help you share your stories with the world.  
These include:
<UL>
<LI>Effective email marketing with Matt Collins, Platypus Digital</LI>
</UL>
When it comes to digital, email is your secret weapon. The ace up your sleeve. People who see your message on email are more likely to take action than if they see it on social media. That’s a huge opportunity.  How can you make email work harder for your charity? 
<UL>
<LI>Understanding the numbers with freelance consultant Lindsay Hodgson</LI>
</UL>
This workshop will help you to decide how to capture the right data for your project-whether that's using data to make decisions so you are probably already doing it more than you realise! We will help you think through the different types of data you can use to understand and improve what you do. You will also learn more about the Impact Management Programme and how you can get involved over the next year. 
<UL>
<LI>Crowdfunding 101 with Betsy Dillner, The Social Change Agency</LI>
</UL>
Thinking about crowdfunding? This workshop will help to get you started by understanding: the relevance and difference of crowdfunding alongside other fundraising techniques and public engagement techniques, what is appropriate to crowdfund for, the types of crowdfunding available, when to crowfund and when not to, selecting the right platform andt the outline of the journey, from start to finish. 
<UL>
<LI>Making video strategic with Gaby Jeffs, Magneto Films</LI>
</UL>
In this session we will show how organisations can get more from their investment in video by using it more strategically, in the ways films are created and shared. We'll show how video can be used to engage audiences and take them on a journey that delivers the call to action. We'll demonstate the value of including video as part of an integrated campaign. 
<UL>
<LI>Impact Management with Ria Bowler, NPC</LI>
</UL>
We will explain what we means by impact managment-while it may be a new term, it's about using data to make decisions so you are probably already doing it more than you realise! We will help you think through the different types of data you can use to understand and improve what you do. You will also learn more about the Impact Management Programme and how you can get invovled over the next year. 
<UL>
<LI>Bringing your impact to life online with Madeleine Sugden, freelance consultant</LI>
</UL>
Short attention spans and a constant feed of news and updates means our content is having to work harder than ever. A dry report or long written case study just isn't going to appeal to your supporters or potential funders. This session looks at different ways to illustrate your impact to help bring it to life via a website or social media. We'll look at some examples and you'll leave with ideas to try. 
<UL>
<LI>General data protection regulation with data expert Paul Ticher</LI>
</UL>
Most people have heard of GDPR by now, but there is still a lot of misinformation and outright scaremongering around. This session demystifies the subject, explains what will be different after May 2018 and sets out what you can do to prepare your organisation. It includes an exploration of 'legitimate interests' and the new rules on consent and transparency, as well as how to keep up to date as the details are finalised over the coming months. 
<UL>
<LI>Campaigning 101 with Betsy Dillner, The Social Change Agency</LI>
</UL>
An introduction into the dynamics of running a successful campaign for change for those who are moving in to campaigning. This workshop will discuss how to understand how to use your organisational resources effectively to influence decision making bodies. We will also explore how to centre the stories and experiences of your beneficiaries or members to make an impact in your campaigning.
 
Panel discussion
Funders, campaigners and activists will reflect on the question Strategic storytelling to influence change at a local level - what's possible?  With Q & A. 
 
Start ups and app developers marketplace
We have invited a range of organisations from the technology sector who have developed apps relating to charity communications and impact measurement - have a go and see whether one of these free or low-cost tools could work for you.
<UL>
<LI>Economic Change</LI>
<LI>Upshot</LI>
<LI>Makerble</LI>
<LI>Better Impact</LI>
<LI>Lightful</LI>
<LI>Kingston Hub</LI>
<LI>Localgiving</LI>
<LI>CITA</LI>
</UL>
  
But that's not all...
This is going to be a great day away from the desk to get creative, think outside the box and gain the confidence you need to try new things. And you'll have the chance of winning prizes to help you capture and share your impact.
 
Our promise to you
We can guarantee you'll have an interactive day of learning, time to chat with colleagues, useful topics, refreshments and great competition give-aways.
 
Here's what you said about Impact Aloud 2016
"I thought the whole day was great. The event was very well structured and all of the staff/speakers were fantastic. I thought the whole event was extremely engaging which is rare for all day events!"
"I enjoyed the whole event, I hadn't been to anything similar before and found it very useful. I feel more equipped to put ideas into action, to improve visibility for my project and to evidence the impact it has."
"I plan to look again at data from a recent survey and think of ways it could be used more effectively. I will work with colleagues and trustees to be more data inspired!"
"The overall buzz and excitement throughout the day was great, Kate and Sorrel really made it feel very warm and welcoming!! The storytelling workshop was great and the trainer had such a good energy. Loved the short 2 minute talks from the stallholders."
 
Missed the event last year?
You can find pictures, interviews and presentations all in one place on our <A HREF="https://storify.com/Superhighways/impact-aloud-2016" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Storify 2016</A>.

Everyday Church Wimbledon

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Impact Aloud 2017

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