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imPRove training: Planning and managing PR campaigns

CIPR Cymru Wales

Wednesday, April 11, 2018 at 9:30 AM (BST)

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
CIPR Members
This ticket is for members of the CIPR only. You will be required to give your membership number when booking. Cost includes tuition, materials, lunch plus Eventbrite booking fee and VAT @ 20%.
11 Tickets Apr 9, 2018 £125.00 £0.00 £25.00
Non Member
This ticket is available to all delegates who are not members of CIPR. Cost includes tuition, materials, lunch plus Eventbrite booking fee and VAT @ 20%.
11 Tickets Apr 9, 2018 £195.00 £0.00 £39.00

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Event Details

Practical and cost-effective training for PR practitioners in Wales 

Planning and managing PR campaigns

 

Workshop aim

This workshop examines what is involved in public relations campaign management. It will provide you with the knowledge on project management practices and tools. It will also help you to develop your confidence to plan and manage effective public relations campaigns.  

 

Who should attend?

It is suitable for practitioners who are involved in managing campaigns, projects, people and resources.

 

What to expect

• discussion of what is involved in managing public relations campaigns as projects and programmes

• exercises to explore and become familiar and comfortable with techniques of project, programme and campaign management

• examination of case studies showing effective campaign management.

 

Workshop objectives

Participation in the workshop will provide you with the knowledge to:

• plan and set precise objectives to campaign activities

• build a template for planning and managing campaigns

• recognise the importance of research and carry out research for campaign planning and evaluation process

• manage resources - people, material and financial resources - to achieve campaign objectives

• use aids to campaign planning and to evaluate campaign effectiveness.

 

Di Burton founded Cicada Communications in 1987. She advised at board level on leader communication and reputation management for a range of blue chip organisations, including Jaguar Landrover. In 2014, Di was Interim Head of Communications for North Yorkshire Police for seven months.

For 16 years she directed the MA in Public Communication programme for the Government Communication Network (GCN) at Leeds Trinity University College. Di is a Fellow of the Chartered Institute of Personnel and Development and a Fellow of the Chartered Institute of Public Relations.

As an industry expert, she has worked at 10 Downing Street and the Cabinet Office, and is a regular speaker at national conferences. Di is a member of the Cabinet Office Communications Review team, is a member of London's Reform Club and Yorkshire's Two Percent Club, and is listed in PR Week's Power List of the most influential people in public relations.

This course carries 10 CIPR CPD points

________________________________________

 

Hyfforddiant ymarferol a chost-effeithiol ar gyfer ymarferwyr cysylltiadau cyhoeddus yng Nghymru

Cynllunio a rheoli ymgyrchoedd PR

 

Nod y gweithdy

Mae’r gweithdy hwn yn archwilio’r hyn sy’n gysylltiedig â rheoli ymgyrchoedd cysylltiadau cyhoeddus. Bydd yn rhoi gwybodaeth i chi am arferion ac offer rheoli prosiectau. Bydd hefyd yn helpu i chi ddatblygu eich hyder i gynllunio a rheoli ymgyrchoedd cysylltiadau cyhoeddus effeithiol. Pwy ddylai fynychu? Mae’n addas ar gyfer ymarferwyr sy’n cymryd rhan mewn rheoli ymgyrchoedd, prosiectau, pobl ac adnoddau.

 

Pwy ddylai fynychu?

Mae’n addas ar gyfer ymarferwyr sy’n cymryd rhan mewn dylunio a chynnal rhaglenni cysylltiadau cyhoeddus

 

Beth i’w ddisgwyl

• trafod beth sy’n gysylltiedig â rheoli ymgyrchoedd cysylltiadau cyhoeddus fel prosiectau a rhaglenni

• ymarferion i archwilio ac ymgyfarwyddo a dod yn gyfforddus â thechnegau rheoli prosiectau, rhaglenni ac ymgyrchoedd

• archwilio astudiaethau achos sy’n dangos rheoli ymgyrchoedd yn effeithiol.

 

Amcanion y gweithdy

Bydd cymryd rhan yn y gweithdy yn rhoi gwybodaeth i chi allu:

• cynllunio a gosod amcanion manwl gywir i weithgareddau ymgyrchu

• creu templed ar gyfer cynllunio a rheoli ymgyrchoedd

• cydnabod pwysigrwydd ymchwil ac ymchwilio ar gyfer proses cynllunio a gwerthuso ymgyrchoedd

• rheoli adnoddau – pobl, deunydd ac adnoddau ariannol – i gyflawni amcanion ymgyrchu

• defnyddio cymhorthion i gynllunio ymgyrchoedd a gwerthuso effeithiolrwydd ymgyrchoedd.

 

 

Sefydlwyd Cicada Communications gan Di Burton ym 1987. Bu’n cynghori ar lefel bwrdd ar gyfathrebu ymhlith arweinwyr a rheoli enw da ar gyfer amrywiaeth o sefydliadau o’r radd flaenaf, gan gynnwys Jaguar Landrover. Yn 2014, roedd Di yn Bennaeth Cyfathrebu Dros Dro i Heddlu Gogledd Swydd Efrog am saith mis.

Am 16 mlynedd, bu’n cyfarwyddo’r rhaglen MA mewn Cyfathrebu Cyhoeddus ar gyfer Rhwydwaith Cyfathrebu’r Llywodraeth (GCN) yng Ngholeg Prifysgol y Drindod, Leeds. Mae Di yn Gymrawd y Sefydliad Siartredig Personél a Datblygu ac yn Gymrawd y Sefydliad Siartredig Cysylltiadau Cyhoeddus.

 Fel arbenigwr ym maes diwydiant, mae hi wedi gweithio yn 10 Stryd Downing a Swyddfa’r Cabinet, ac mae’n siarad yn rheolaidd mewn cynadleddau cenedlaethol. Mae Di yn aelod o dîm Adolygu Cyfathrebu Swyddfa’r Cabinet, mae’n aelod o’r Reform Club yn Llundain a’r Two Percent Club yn Swydd Efrog, ac mae wedi’i rhestru yn y rhestr Power List yn PR Week o’r bobl fwyaf dylanwadol ym maes cysylltiadau cyhoeddus.

 

Mae’r cwrs hwn yn werth 10 o bwyntiau DPP CIPR


Have questions about imPRove training: Planning and managing PR campaigns? Contact CIPR Cymru Wales

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When & Where


0.27A, Hadyn Ellis Building
Cardiff University
Maindy Road
CF24 4HR Cardiff
United Kingdom

Wednesday, April 11, 2018 at 9:30 AM (BST)


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Organizer

CIPR Cymru Wales

The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.

The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
We have recently celebrated not only our 40th anniversary in Wales, but also the granting of chartered status to our organisation - confirming our position as a leading professional body.

A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.

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imPRove training: Planning and managing PR campaigns
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