INFLUENCE

We are the Africa chapter of Women in Marketing (WiM), a global network of senior managers and c-suite professionals established to educate, inspire, recognise, connect and reward women (and their males advocates) in marketing, advertising, communications and other creative fields.

Women in Marketing (WiM) Africa

The Women in Marketing (CIC) Africa network in association with the Durban Chamber of Commerce and Industry bring to you an evening of networking, knowledge sharing and discussion examining the concept and complexities of INFLUENCE. Harnessing one’s own power of influence, as a vehicle for change in business, communities and society. In addition, given the shift of power from large brands and corporations to entrepreneurs and individual consumers, the event will look at influencer marketing, the myths and truths and its longevity as a valuable marketing tool.
<H2>Speakers and Panellists include:</H2>
<UL>
<LI>
KEYNOTE: Elizma Nolte - Regional Marketing Manager, Facebook Africa
</LI>
<LI>
PRESENTATION: Stéphane Rogovsky - Founder and CEO, R-Squared Digital South Africa
</LI>
<LI>
PANELLIST: Stacey Grant - Consumer and Market Insights Director Africa, Unilever
</LI>
<LI>
PANELLIST: Nneka Keshi - Client Partner, Facebook Africa
</LI>
<LI>
PANELLIST: Taweni Gondwe Xaba - Chief Marketing Officer, The Durban Chamber of Commerce and Industry
</LI>
<LI>
PANELLIST: Andrea Opoku - Director and Africa Ambassador, Women in Marketing (WiM) CIC
</LI>
<LI>
MODERATOR: Amanda Onamandla Mathe - Founder / Director, Ndlovukazi Media Online
</LI>
</UL>
 
<H2>Women of Influence panel</H2>
If you would like to pose a question to the panel please submit your question <A HREF="mailto:hello@wimafrica.com" TARGET="_blank" REL="nofollow noopener noreferrer">here</A>. Only pre submitted questions will be put to the panel.
 
<H2>The Influencer Marketing presentation will touch on these key areas:</H2>
<UL>
<LI>
What is influencer marketing and how it differs from other segments of marketing
</LI>
<LI>
The grown of influencer marketing and why it's an extremely powerful tool - some important numbers!
</LI>
<LI>
Advertising using celebrities VS Influencer marketing VS Brand Advocacy
</LI>
<LI>
Reach VS influence 
</LI>
<LI>
Key steps for a successful influencer marketing campaign
</LI>
<LI>
Addressing ROI - the important metrics 
</LI>
<LI>
The power of women in influencer marketing
</LI>
</UL>
Cost: ZAR 300.00 / USD 20.00 + eventbrite fee
Cash payments (ZAR 300) can be made on the day, however YOU MUST REGISTER FIRST selecting to pay at the event and bring the correct cash with you.
ENTRY WILL NOT BE GRANTED TO THOSE WHO HAVE NOT REGISTERED.

Durban Chamber of Commerce and Industry NPC

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INFLUENCE

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