Information Architecture & Navigation

User Vision is a leading experience design consultancy which has delivered deep user insights, intuitive design and UX strategy to clients across the globe since 2000 from our offices in the UK and the United Arab Emirates.We are a consultancy dedicated to improving the customer experience of our clients’ products and services, ensuring that they meet the needs of the target audiences in a way that is both usable and compelling.Following a user-centred design process we create bespoke solutions based on the individual needs of our clients and their customers.  We apply a wide range of services including user needs research, usability testing, expert evaluation, ethnography and training to ensure both user and business needs are met. We believe that engaging design has to be underpinned by robust research into who the users are, how they behave and what they need.  This insight is the foundation of effective design solutions.http://www.uservision.co.uk

User Vision

How to organise content on your site so users can find key content quickly and easily.
Information architecture (IA)  is about organising your content so that it makes sense to your users and lets them find what they seek easily. A properly constructed IA is the backbone of any good digital experience, whether it be on desktop or mobile.   
We’ll cover the role of Information Architecture and the best methods to apply throughout your design cycle.   We start with the ways to research the IA with your users. We will then cover other fundamentals such as creating Taxonomies (how content is grouped together), and how to classify and label content.   We will show you what tools you can apply to research the current and preferred IA with your users and then create a solid IA based on data.  We will discuss the role of in-site search engines. Finally, we will look at the various options for presenting menus and other navigational structures.
<H3>Choose this course if you are you interested in...</H3>
Understanding how your current IA performs in terms of customer needs and expectations
Making sure that your organisation’s key content is easily discoverable both on desktop and mobile
Organising your content to reflect the priority tasks and information needs of your various user groups
Creating a site structure that enables your customers to better self-serve on line
Learning more about the tools and methodologies you can use to propose and test an optimised IA and site structure
<H3>What will you learn?</H3>
Fundamentals of Information Architecture and key IA components such as taxonomies, categorisation, and labelling of your content.   
How to perform the research that will provide the insights to create a better IA: interviews, surveys, card sorting, tree testing, search query analysis and more How to design for user expectations when creating an IA:  exploring user’s mental models (thought processes), top tasks and decision-making processes. Fundamentals of Search:  - How to research the effectiveness of your current site search,  analysing search queries, the role of meta data and your search database. Tools and methodologies available to create, analyse and test site structures. How to run card sorting and tree testing activities and how to apply insights to create an optimised IA. How to document information architectures, including site maps, blueprints and content inventories Which types of navigational structures and designs (menus, etc) you can adopt to help guide your users through your site and make content easily findable.
<H3>What to expect on the day?</H3>
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Throughout the day, we run several activities, based on case study material,  where you will get the opportunity to run card sorts, analyse the results and then create and then test an IA.  You will walk away with ideas and methodologies that you can apply immediately.  During the hands-on activities, you will work on your own and collaborate with fellow classmates in groups.
You will receive a print-out of all training materials and course activities. There is no exam in this course but all successful participants will receive a certificate of completion at the end of the day.
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<DIV CLASS="lp-pom-image-container">Cost: </DIV>
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£490 + VAT
<H3>Cancellation policy</H3>
The following cancellation policy applies to all bookings made:
 30 days or more before training - full refund or attend a future course date 
<UL>
<LI>15-29 days prior to training - 50% refund</LI>
<LI>7-14 days prior to training - 25% refund</LI>
<LI>6 days or less prior to training - no refund</LI>
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You are most welcome to send a substitute for the originally booked delegate at any time by notifying us of their details. User Vision reserves the right to cancel all or parts of the course if an insufficient number of people register for the course.
<H3> Trainers:</H3>
<H4>Chris Rourke </H4>
Chris is our most experienced trainer and has been delivering training even before 2000 when he founded User Vision.  He has conducted UX and human factors projects throughout the UK and Europe, working with many blue chip commercial companies and leading public sector organisations to provide UX and accessibility support.  With a background in engineering psychology, Chris has worked on projects for a wide range of digital platforms including interactive TV, public kiosks, web and mobile.
Besides courses delivered through User Vision, Chris also delivers UX & usability training for Econsultancy, and has delivered in-house and public courses in Europe and the Middle East.  
 Areas of specialism: Information architecture, user research, interaction design principles, UX strategy, conversion rate optimisation and eCommerce usability.

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