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Innovations in Marketing Workshop

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The University of Northampton Innovation Centre

Green Street

Northampton

NN1 1SY

United Kingdom

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Description

The Enterprise Europe Network in partnership with the Velocity Growth Hub is organising a workshop designed to bring business leaders bang up to date with the very latest thinking in Marketing.

Who is it for? Aspirational leaders and managers of small and medium sized Business 2 Business companies based in Northamptonshire (5+ employees). This is a workshop for businesses who have already invested in marketing and have all the basics in place and now wish to ensure they are keeping pace with change in this fast moving discipline.

Why attend? This workshop is designed to bring business leaders and managers up to date with the very latest thinking in B2B Marketing. If you are serious about improving your business growth through more effective use of marketing in its wider context, this workshop is a must for you.

What will be covered? This is NOT a 'how to' workshop for marketing people, but rather it's a 'Strategic' workshop for business leaders that looks at how they should be thinking strategically about their marketing, planning and resourcing it in order to gain maximum effect.

- Market Strategy: Market Positioning
- Customer Value Propositions
- The Importance of Brand
- CRM & Data: Content Marketing
- Digital Marketing: Social Media
- Marketing Communications Strategy

The workshop will consider marketing in its wider context and not just marketing communications to ensure attendees get a true feel for how they can best use this most powerful of all business disciplines to drive business growth.

Agenda

09:00 Arrival and Registration

09:30 Welcome

09:40 Marketing - The Ever Changing Face

  • The Market - What's Really Driving Change

10:10 Creating Compelling Customer Value Propositions

11:15 Coffee Break and Networking

11:30 Innovations in Marketing - What's Hot and What's Not

  • Branding

  • Content Marketing

  • Data & Analytics

  • Digital Marketing: Websites, Social Media, Email, Apps, Video

13:00 Introduction to Innovate2Succeed Programme

13:15 Open Forum Q&A

13:30 Lunch & Networking

PLACES ARE LIMITED TO 20 ATTENDEES - ONE DELEGATE PER COMPANY ONLY

Eligibility Criteria

- Established small to medium sized businesses (SMEs - who employ between 5 and 250 full time equivalent employees worldwide and have achieved a turnover below 50 million Euros / a balance sheet of less than 43 million Euros).

- Based within the boundaries of the Northamptonshire region

For further information call us on 0755 742 5500 or email innovation@cad.coventry.ac.uk

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Date and Time

Location

The University of Northampton Innovation Centre

Green Street

Northampton

NN1 1SY

United Kingdom

View Map

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