Who's running it?
Toward (previously Bluegg) are a Cardiff based brand-led creative studio that has been delivering brands for over 20 years.
Creative Director Tom Lloyd will be sharing his knowledge of developing an amazing internal brand.
Who's it for?
The session is aimed at internal marketing team, senior marketing c-suite/directors/managers and CEOs looking for ways of embedding their brand throughout their organisation.
What it includes
In this session, we’ll explore how internal branding can turn employees into true brand champions. From defining what internal branding really means to embedding it across culture, comms, and everyday behaviours, this talk will equip marketing leaders with the tools to align people with purpose—and build a brand that’s lived, not just launched.
Whether you’re refining values, shaping culture, or connecting brand strategy to employee experience, this session will show you how to make your brand mean something on the inside.