Inspiring Enterprising Students: Teaching Branding in the Real World
Event Information
Description
The Museum of Brands tells the stories of the world’s best loved brands to inform and inspire future brand owners, advertisers and marketers. By engaging students with an archive of 150 years of branding and packaging history, in combination with displays on contemporary brands and related topics, the Museum’s learning department provides direct access to knowledge of their future sectors.
Monday 19 February 2018 5.30-7.30pm CPD Accredited
Free for Teachers, Lecturers and PGCE students
An interactive evening for teachers and lecturers, this evening course will inspire new ways to connect real world examples of branding, marketing and advertising to their students’ study. Attendees will have access to:
- Talks on the top 5 skills students need to become successful branding and marketing professionals
- Trialling the hands-on activities we have available for students
- After-hours access to the Museum’s permanent and temporary displays
- Museum’s learning team to discuss embedding a museum visit into the students’ study
- Networking opportunities with fellow business, branding and marketing tutors
- Practical information on organising your visit
The event is also open to PGCE students aiming to progress their careers as teachers in a related topic. This is a CPD accredited training session and attendees will receive a certificate of participation.
Organiser Museum of Brands
Organiser of Inspiring Enterprising Students: Teaching Branding in the Real World
Brands carry meaning, They shape who we are. They help make – and are made by – the world around us. Brands live in our hearts and minds. some command loyalty, like John Lewis and Apple. Some are forgotten, like Wood Milne Rubber Heels. Some reflect a time the now seem shocking or surprising. Consider Craven A cigarettes with their promise, “will not affect your throat”, or Kellogg’s Corn Flakes – promoted after wartime rationing as “deliciously flavoured with malt, sugar and salt.” From 40 years of Star Wars to the Spice Girls and Peppa Pig, every brand tell a story. We’re here to share them with you.