Instagram Workshop

Inspire Business Centre supports new and existing businesses.  We provide guidance and practical support to anyone thinking of starting up their own business and those wishing to grow their existing business.Inspire hosts #CastlereaghHour on twitter running every Tuesday evening from 9-10pm.  This provides a platforms for Castlereagh Businesses (and beyond) to network, keep up to date on support on offer and promote their products and services to a wide audience.www.inspiredigitalni.co.ukprovides a complete wrap around service to businesses.  Experienced business advisers ensure clients receive the very best advice with regards creating an appropriate branding package for their businesses. Inspire Digital NI offers logos, websites, social media pages (and training), vehicle livery, shop signage, short promotional videos and much more.Inspire provide hot desk facilities, incubation units, office space and industrial units within Inspire Business Park, ranging in size from 250 sq ft to 8000 sq ft.Inspire is a social enterprise governed by a voluntary board of directors

Inspire Business Centre

Come along to Inspire Business Centre on Wednesday 23rd August from 6-9pm to learn how to use Instagram for Business.  This can be a very powerful marketing tool if used correctly.
The Instagram for Business session is set to cover:
<UL>
<LI CLASS="MsoListParagraph">Instagram Users</LI>
<LI CLASS="MsoListParagraph">Best Practice in Instagram for Business from over 15 million business accounts on Instagram</LI>
<LI CLASS="MsoListParagraph">Competitor Insights – Practical Activity </LI>
<LI CLASS="MsoListParagraph">How to Use Instagram to Grow Sales – Practical Real Life Examples</LI>
<LI CLASS="MsoListParagraph">Setting your Strategy, Objectives and Metrics</LI>
<LI CLASS="MsoListParagraph">Your Target Audience</LI>
<LI CLASS="MsoListParagraph">Step by Step Guide to setting up your Instagram Business/Brand Page</LI>
<UL>
<LI CLASS="MsoListParagraph">Top Tips (integration with website/other marketing – business cards, banner stands etc)</LI>
<LI CLASS="MsoListParagraph">Branding </LI>
<LI CLASS="MsoListParagraph">Description Copy and Calls to  Action</LI>
<LI CLASS="MsoListParagraph">Common Mistakes to Avoid </LI>
</UL>
<LI CLASS="MsoListParagraph">Creating Engaging Business and Target Customer Relevant Instagram Content</LI>
<UL>
<LI CLASS="MsoListParagraph">Hashtag research</LI>
<LI CLASS="MsoListParagraph">No Hard Sell here</LI>
<LI CLASS="MsoListParagraph">Branding</LI>
<LI CLASS="MsoListParagraph">Tone</LI>
<LI CLASS="MsoListParagraph">Content Guidelines: Ad Sizes, Image Standards and the Text Rule</LI>
<LI CLASS="MsoListParagraph">Photos</LI>
<LI CLASS="MsoListParagraph">Instagram Layout</LI>
<LI CLASS="MsoListParagraph">Sharing multiple pictures in the one post</LI>
<LI CLASS="MsoListParagraph">Videos</LI>
<LI CLASS="MsoListParagraph">Boomerang</LI>
<LI CLASS="MsoListParagraph">Instagram stories (24 hour lifetime)</LI>
<LI CLASS="MsoListParagraph">Promotions / Competitions</LI>
<LI CLASS="MsoListParagraph">Calls to Action</LI>
<LI CLASS="MsoListParagraph">Auto feeds into other social media</LI>
<LI CLASS="MsoListParagraph">Engagement (comments)</LI>
<LI CLASS="MsoListParagraph">Growing sales through Instagram Advertising</LI>
<LI CLASS="MsoListParagraph">Analytics and Insights</LI>
<LI CLASS="MsoListParagraph">Content marketing management</LI>
<LI CLASS="MsoListParagraph">Content marketing matrix</LI>
<LI CLASS="MsoListParagraph">Scheduling</LI>
<LI CLASS="MsoListParagraph">Sample contennt calendars</LI>
<LI CLASS="MsoListParagraph">Sourcing content and using it legally</LI>
<LI CLASS="MsoListParagraph">Repurposing content</LI>
<LI CLASS="MsoListParagraph">Curating content</LI>
<LI CLASS="MsoListParagraph">User generated content</LI>
<LI CLASS="MsoListParagraph">Action man and wonderwoman</LI>
<LI CLASS="MsoListParagraph">Amplification strategies - traditional and digital PR and microinfluencers</LI>
</UL>
</UL>
Please note that this is not an exhaustive list and it is all covered in brief over a 3 hour timeline
Your trainer reserves the right to add to the above learning objectives based on Instagram changes that may occur between now and 23 August and/or light bulb moments between now and then!

Inspire Business Centre Ltd

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Instagram Workshop

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Instagram Workshop

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