Integrating Generative AI into Marketing Assessments

D﻿TTL is the Directorate of Transformational Teaching and Learning  at London Metropolitan University.

Centre for Teaching Enhancement at London Met

How to approach and integrate generative AI into assessment?

Course Enhancement Support Series

The Course Enhancement Support Series includes sessions, workshops and resources to help empower colleagues to support our students through enhancing teaching, learning and assessment processes.

Session Summary: Michelle will discuss her experience and approaches to integrating generative AI into assessment tasks for her students, a diverse cohort, with many not majoring in marketing. Drawing from her practical application and researched theory, Michelle will discuss the challenges faced by non-marketing students in marketing assessments and how generative AI was used to create more engaging and accessible assessment tasks, referring to examples and outcomes produced by students. She will also discuss her positioning on the context on balancing technology and human interaction to foster equitable pedagogy.Webinar speaker: <a href="https://www.londonmet.ac.uk/profiles/staff/michelle-willis/" title="https://www.londonmet.ac.uk/profiles/staff/michelle-willis/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Dr Michelle Willis</a>Webinar facilitator: <a href="https://www.londonmet.ac.uk/profiles/staff/timos-almpanis-/" title="https://www.londonmet.ac.uk/profiles/staff/timos-almpanis-/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Dr Timos Almpanis</a> Professional Standards Framework Mapping (PSF2023): A1, A3, K1, K2, V1, V4MSFor London Met staff onlyInternal use only: XX051, XX101

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