Introducing our segmentation models

Fair4All Finance

New research from Fair4All Finance, Trajectory and CACI estimates there are 17.5m people who are in financially vulnerable circumstances...

...with a spectrum of those who are precarious to those who are fully excluded.  

You’re invited to join us on Thursday 6 October at 12pm as we explore our segments and how you can best use them.
This new segmentation can help financial services providers further understand different groups of people, identify which they are serving well today and where there is the opportunity to serve different customer groups. This could not only help build the financial resilience of different groups, but also help organisations to diversify their customer base.   In this introductory webinar, CACI will share the detail behind the six segments, including how they were created, their core needs and behaviours.  This is suitable for all who are interested in financial inclusion and understanding people in vulnerable financial circumstances

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Introducing our segmentation models

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Introducing our segmentation models

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