Introduction to Audience Development: Understanding Data

We are the regional Museum Development team giving free support to Accredited and Working Towards Accreditation museums.Our vision is to create and sustain a community of vibrant and dynamic museums that celebrate our diverse cultural heritage.

South East Museum Development Team

Introduction to Audience DevelopmentWant to know more about your visitors and those potential visitors you would like to attract? South East Museum Development has teamed up with the Audience Agency to bring you this series of free online webinars all about audience development.We will be running these afternoon sessions to introduce you to the various aspects of audience development, which can help you to better understand the nature of your visitors and help you to deliver the sorts of content that your visitors are looking for. We will also be arming you with the tools you need to understand collected data, and this will hopefully help you to plan for your own audience development.Sessions:Introduction to Audience Development: The Basics 11th Nov (2pm-3.30pm)The first session will look at the basics of audience development and introduce the delegates to the initial aspects of audience development that they may want to consider.Introduction to Audience Development: Audience Segmentation 18th Nov (2pm-3.30pm)The second session will look at audience segmentation as a tool that museums need to understand their visitors and how to break these groups down into useable information that feeds into content development.Introduction to Audience Development: Collecting Data 25th Nov (2pm-3.30pm)The third session will look at the mechanics of collecting data and the methodologies that can be used to do this successfully.Introduction to Audience Development: Understanding Data 9th Dec (2pm-3.30pm)The fourth session will go into more detail on how to understand the data that has been collected and how this can feed into longer term audience development priorities. There are four sessions in this series, and you can attend them as a one off or for the whole course if you wish.  Please note: this event is being run by South East Museum Development. Therefore places are only available to organisations in the South East region. By signing up to the training you agree to adhere to our terms and conditions, including completing the post session evaluation.By booking a place on to a South East Museum Development training event, you are agreeing to the following :<ul><li>To ensure fair distribution, only one representative from each museum can book a place on this training course. Additional bookings from the same museum will go on to a reserve list. Places on this training course will be confirmed by email.</li><li>That you are either a paid staff, a volunteer or a trustee who works within or with a South East museum or heritage organisation which is in Arts Council England’s Accreditation Scheme (either fully accredited or working towards accreditation). Where this is not applicable (i.e. you are a non-accredited museum), you acknowledge that in the event that training is oversubscribed, priority will be given to museums or heritage organisations in the Arts Council England Accreditation Scheme.</li><li>It is a condition of receiving the training provided without charge that the evaluation form is completed by the specified deadline in the email notification, unless a paper evaluation is specifically provided on the day of the training session for completion before the end of the session.</li></ul>

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Introduction to Audience Development: Understanding Data

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Introduction to Audience Development: Understanding Data

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