Introduction to Digital Marketing

Digital marketing is a powerful tool, but knowing where to start can be overwhelming. This interactive workshop provides a clear, practical introduction to digital marketing fundamentals, helping you lay the groundwork for future success.

You’ll gain a solid understanding of key digital marketing principles, including:

• The basics of digital marketing and the most effective channels for reaching your audience.
• The customer journey—how to connect with potential customers at different stages.
• SEO best practices to improve your online visibility and get found more easily.
• Social media strategies—how to create engaging profiles that attract and retain customers.

This session is just the beginning! Each topic will be explored in greater depth in upcoming workshops, giving you the chance to build on what you learn.

Interactive and Hands-On – This isn’t just theory. You’ll engage with the trainer, take part in activities, and leave with practical insights you can apply to your business or career.