Introduction to Framing and Framing Care Experience

Overview

Each and Every Child is about telling a new story. This story looks to build and improve public support for the vision outlined by The Promise and the Plan 21-24. To help with this, we’re changing how we speak about care experience, using framing recommendations developed following FrameWorks UK’s research into public attitudes to care experience in Scotland.

This Introduction to Framing and Framing Care Experience webinar will introduce participants to framing and how it can be used to improve the lives of people with care experience now and in the future. In the session, we’ll talk through the different methods for using framing and explore insights from our body of research on care experience and child development.

What We'll Cover

• Understanding Framing: What is framing and what does it mean for how we tell stories about care experience?
• Mental Shortcuts: What are mental shortcuts, what triggers them, and how do they impact communication?
• Changing Public Perception: Techniques to shift public thinking about care experience.
• Core Elements of Framing: Issue frames, values, metaphors, and context—how to use these tools to tell a new story around care experience in Scotland.
• Driving Progressive Action: How to use explanations to drive positive social change.

Who Should Attend?

This webinar is designed for anyone interested in understanding how language impacts the lives of people with lived care experience. Whether you work in communications or have a general interest in care experience, this session will provide valuable insights into improving public support and fostering meaningful social change across Scotland.

Key Reading

Prepare for the session by learning about the background of Each and Every Child, here.

Workshop Details

• Capacity: Up to 100 participants
• Format: 2hour Zoom session, including a break
• Facilitators: Claire O’Hara and Michael Wield, Each and Every Child

How to Join

Participants will receive a reminder email from Eventbrite two days before the session, including a Zoom link and access details. If you do not receive this email, please check your junk folder. For any issues, contact us at: enquiries@eachandeverychild.co.uk.

Further Opportunities

For information on arranging an introductory session for your organisation or to learn about our additional sessions, please head to our website or contact us at enquiries@eachandeverychild.co.uk.