Event Information
Description
Our Introduction to Google Analytics training course covers the fundamentals of Google Analytics (GA). The one-day classroom-based course will make you familiar with all the standard reports and help you find answers to your website-related questions.
This course is perfect for beginners who are just starting out in GA. We cover the basics, from the essentials of web analytics terminology, to understanding how to get the data you need from the core reports available in Google Analytics.
What this training will cover?
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Introduction to web analytics: Key definitions and uses, Digital objectives and KPIs, How tracking works
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Setting up Google Analytics: Account structure, User permissions, Navigation menu, Report structure, Dimensions and metrics
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Standard reports: Home dashboard, Real time reporting, Audience reports, Acquisition reports, Behaviour reports, Conversion reports
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Reporting techniques: Filters and segments, Dashboards and sharing
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Customer reports: Custom dimensions and metrics, Advanced tracking (video)
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Top tips and tricks
What this training will teach you to do?
- Navigate with ease through the GA console
- Understand GA web analytics terms like users and sessions
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Answer questions about your website audiences and site performance with standard GA reports
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Measure your performance with simple customised reports and dashboards
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Understand conversions by setting up goals and events
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Measure your advertising effectiveness with UTM campaign tracking
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Segment your audience types with dimensions and metrics
Who is this training for?
This course is suitable for anyone new to Google Analytics or anyone who has been using GA but would like a broader understanding of what this tool does and how to use it more effectively. It doesn’t assume any prior knowledge of the tool or any technical capability.
It is aimed primarily at digital marketers, ecommerce managers, UX designers, newbie web analysts or anyone wanting a working knowledge of the GA platform.
Why train with Mezzo?
- One-day classroom-based training course in central London
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Small groups of maximum 10 attendees
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Expert GA trainer
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Hands-on practical exercises and interactive quizzes
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Training materials shared after the course
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3 months of post-course email-based support
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Excellent coffee, artisan sandwiches and plenty of snacks through the day
Who is teaching the course?
The trainer is Lance Nelson. Lance has over 12 years' experience in web analytics in various major clients all around the world, from major corporates like Barclaycard and HSBC to small start ups. Lance is a qualified GA developer and has implemented dozens of Google Analytics solutions on various kinds of websites.
Location
Our new, bright dedicated training facility is only 10 minutes away from Old Street station in London.