Lean Start-Up helps entrepreneurs reduce the cost of developing new products and services by ensuring that they do not waste time and money designing features that customers do not want. It emphasises the importance of getting customer feedback from the earliest stage of the development process. Many believe that application of Lean Start-Up principles gives entrepreneurs a better chance of success without needing large amounts of outside funding and the need to develop elaborate business plans.

This webinar provides the ideal introduction to Lean Start-Up philosophy and practices. It will be of interest to anyone considering launching or developing a product or services, business support providers, or anyone interested in this increasingly popular business model.

Nigel Spencer

Nigel is currently responsible for services to support innovation and entrepreneurship at the British Library Business & IP Centre. Since joining the Library in 1983, Nigel has been responsible for managing a diverse range of services.