Unsure of how to bring digital solutions into your visitor experience? You might have heard of Smartify before, but what does it actually do? Join leading experts from Smartify and We Share Culture to find out more as we share all the key information to introduce you to digital content solutions for arts and heritage, and share with you more about the Smartify platform and useful tips to get started.

Using case studies from varied museum partners already using Smartify, we will introduce the main features of the platform – how to build guides, publish video and events and integrate e-shop, membership and donations functionality.

The workshop is designed for any museum staff interested in digital content for visitors including digital and database teams, marketing, education and curatorial.

**All attendees will be offered a free 90-day trial of the Smartify platform and a 20% discount on any paid subscription**

What will you learn?

• What are the key functions of Smartify and what is required from the museum to set it up?
• How to make the most of existing digital collection and content.
• How to produce and publish content across Smartify, your own website and other platforms.
• How to generate revenue with events, guides and e-shop.
• How to engage staff and volunteers with digital solutions.

This workshop is supported by the School of Hospitality and Tourism Management (SHTM) at the University of Surrey as a part of an ESRC IAA funded project on knowledge transfer of the adoption of augmented reality solutions in arts and heritage.

Who are we?

About facilitators:

Wouter van der Horst

Wouter is a Media Technologist and Museum Educator. As a former Educator in Digital Learning at the Rijksmuseum, Wouter has a great deal of experience in translating and designing meaningful museum experiences for multiple media platforms.

Anna Lowe

Anna is CoFounder and Director of Partnerships at Smartify. Previously, she worked in arts education for the London Borough of Camden and the National Museum of Fine Art, Argentina. She is a Trustee of the Tate and also a Trustee of Hope in Tottenham, a youth charity that provides counselling, mentoring and art programmes for young people in Tottenham, North London.

About Smartify

Smartify makes cultural institutions accessible for a global audience through innovative technology and engaging storytelling. The Smartify platform provides sustainable and low-cost tools that enable museums to create, share and monetise cultural content for a global audience - at home and on-site. Audiences can follow tours, scan and identify collection items, and access online learning, events and shop items.

Smartify is used by many of the world’s most visited institutions including London’s National Gallery, Vienna’s Belvedere Palace and the Smithsonian National Portrait Gallery. The platform has won numerous awards including a MuseWeb GLAMi for Interactive & Immersive experiences; the UN World Summit Award for Culture and Tourism; the GLOMO for Most Innovative App at the Mobile World Congress, three Webby Awards; and Apollo Art Magazine’s Digital Innovation of the Year.

About We Share Culture

We Share Culture is a media, technology and storytelling consultancy for museums and learning institutes, founded in 2019 by Museum Educator & Media Technologist Wouter van der Horst. We Share Culture focuses on sharing social and educational missions in the digital world in order to connect broad audiences to art, history, science and culture.

About the School of Hospitality and Tourism Management (SHTM)

The School of Hospitality and Tourism Management (SHTM) at the University of Surrey is a world-leading research and teaching institution for tourism and have a team of experts who are researching in the field of digital technology and arts and heritage. Professor Caroline Scarles and Gang Li will contribute to the delivery of the workshop and share findings from current research on visitor engagement and experience creation through digital solutions as part of this workshop.