IPBA Conference 2017

Swansea University's School of Management

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<H2 CLASS="MsoNormal" STYLE="text-align: center;">Second Annual Conference of the</H2>
<H2 CLASS="MsoNormal" STYLE="text-align: center;">International Place Branding Association (IPBA)</H2>
 
<H3 CLASS="MsoNormal" STYLE="text-align: center;">Swansea (Wales, UK), 5‐7 December 2017</H3>
<H4 CLASS="MsoNormal" STYLE="text-align: center;">Venue: Swansea Marriott Hotel</H4>
<H4 CLASS="MsoNormal" STYLE="text-align: center;">Doctoral Colloquium: Tuesday 5 December</H4>
<H4 CLASS="MsoNormal" STYLE="text-align: center;">Full Conference: Wednesday‐Thursday 6‐7 December</H4>
 
<HR>
 
ABOUT IPBA
The International Place Branding Association (est. 2015) - is a non-profit independent association of academics and professionals involved or interested in the principles and practices of brand development and brand management for places (cities, regions, nations and destinations).
 
BECOME A MEMBER
<A HREF="https://martinboisen.typeform.com/to/FJQaj0" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">IPBA Membership Registration</A>
Annual membership fee is €39, - incl. VAT to be paid with Credit Card upon registration.
 
The International Place Branding Association invites research papers, doctoral colloquium posters and practitioner case‐studies for its Second Conference, which will take place in Swansea, Wales (Swansea Marriott Hotel and Swansea University Bay Campus) between Tuesday 5th and Thursday 7th December 2017. The conference builds on the collective success of IPBA’s inaugural conference that took place in London in December 2016 (Middlesex University) and the earlier International Colloquia on Place Brand Management (London and Aosta), the International Conference on Destination Branding and Marketing series (DBM Macau and Cardiff), the City Branding Symposia (Stockholm and Beijing), the Corfu Symposia on Managing &amp; Marketing Places, and the Poznan Best Place Summit.
 
THEME AND AIMS OF THE CONFERENCE
The conference aims to bring together scholars, practitioners and students of place branding and related fields. It is the main vehicle to advance the aims of the International Place Branding Association, which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a beneficial manner, bringing scholars and practitioners closer together and advancing the professionalization of the field. The conference will gather place branding experts from academia, practice and policy making for a valuable discussion around this fascinating cutting edge intersection of marketing, tourism, economic development, events organisation, heritage management, spatial design, public diplomacy and human geography. Special opportunities for networking will be offered.
We invite scholars and practitioners to submit abstracts and cases for inclusion in the conference programme and doctoral candidates to submit posters to the doctoral colloquium. The conference intends to be inclusive of good quality papers and presentations that cover a wide range of topics but we particularly welcome contributions that:
<UL STYLE="text-align: justify;">
<LI>Advance the theoretical understanding of the field incorporating cross‐disciplinary knowledge.</LI>
<LI>Use multiple, comparative case studies that reflect on cross‐case conclusions.</LI>
<LI>Advance the clarification of major concepts (e.g. place marketing vs place branding vs place promotion).</LI>
<LI>Explore and analyse the differences between major application fields (e.g. tourism vs. resident attachment vs. investment attraction) and/or major place scales (cities vs. regions vs. nations)</LI>
<LI>Critically examine the use and potential of digital technologies &amp; social media in place branding.</LI>
<LI>Elaborate on the role of identity, history and heritage in the branding of places.</LI>
<LI>Examine the role of creativity and innovation in place branding strategies.</LI>
<LI>Analyse the significance of stakeholder engagement for effective place branding and methods to facilitate it.</LI>
<LI>Detail a potential future research agenda for place branding</LI>
</UL>
 
KEYNOTE SPEAKERS
The following keynote speakers are confirmed:
Geerte Udo, Associate Director of Marketing Strategy at Amsterdam Marketing
Manolis Psarros, Managing Director at TOPOSOPHY
Don Dioko, Professor and Director, International Tourism Research Centre of Macau at Institute for Tourism Studies, Macau
Mari Stevens, Marketing Director at Welsh Government 
 
 
EVENT OUTLINE
5 December 2017 - 09:30hrs to 17:00hrs
Event: Doctoral Colloquium
Venue:  Swansea Marriott
Address:  Swansea Maritime Quarter, Swansea, SA1 3SS 
 
6 December 2017 - 08:30hrs to 17:00hrs
Event: IPBA 2017 main conference event 
Venue:  Swansea Marriott
Address:  Swansea Maritime Quarter, Swansea, SA1 3SS  
 
7 December 2017 - 09:30hrs to 17:00hrs
Event Title: IPBA 2017 main conference event
Venue:  Swansea Marriott
Address:  Swansea Maritime Quarter, Swansea, SA1 3SS  
 
Once registered, you will receive a Conference Information Pack in due course. Please ensure that the email address you supply upon registration is correct.
 
ACCOMMODATION
Accommodation is not included as part of the registration fee, however, bedrooms have been reserved for this event at the Swansea Marriott.  Accommodation is supplied on a first come, first served basis.  Their room rates are as follows:
<UL>
<LI>Standard (single occupancy) room per night (includes breakfast and parking) - £124.00</LI>
<LI>Standard (double occupancy) room per night (includes breakfast and parking) - £134.00</LI>
</UL>
To book your hotel room(s), please contact the hotel directly on tel. +44 870 4007282.  Upon booking, quote IPBA Conference 2017 to make sure you only pay the above preferential rates.
Further accommodation options will be available.  Please check this webpage regularly for updates.
 
VENUE PARKING
The Swansea Marriott offers on site parking (subject to availability), rates are as follows:
<UL STYLE="text-align: justify;">
<LI>Up to 1 hour - £1.00</LI>
<LI>Up to 2 hours - £2.20</LI>
<LI>Up to 4 hours - £4.60</LI>
<LI>Up to 8 hours - £6.60</LI>
<LI>Up to 12 hours - £10.00</LI>
<LI>Up to 24 hours - £12.00</LI>
<LI>Overnight residents are offered complimentary car parking.</LI>
</UL>

Swansea Marriott

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