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'Is there anything wrong with branded content?'. Public Meeting, 7 Nov.

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University Square Stratford

1 Salway Road

London

E15 1NF

United Kingdom

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Public Meeting, jointly organised with openDemocracy (www.opendemocracy.net)

Branded content, native advertising and other fast-evolving forms of paid-for media are replacing traditional forms of advertising, and becoming ever more important sources of funding for publishing, mobile and social communications. Yet, are there problems here? Are we always clear when brands speaking to us, or controlling the messages we receive? Do brands have too much power to influence communications, and if so, how should that be tackled? This public meeting will hear the views of some leading US scholars who raise concerns, from people's ability to recognise brand sponsored content, to the consequences of native advertising for journalism and for our everyday communications. Come and join us for an evening of passionate debate with scholar-activists and industry practitioners from the United States and Britain. Speakers include:
Professor Mara Einstein, Queens College, City University of New York, author of Black Ops Advertising
Professor Joseph Turow, University of Pennsylvania, author of The Daily You
Dr Michelle Amazeen, Boston University
Vince Medeiros, Founder and Publisher, TCOLondon
Mary Fitzgerald, editor, openDemocracy

Venue: University of East London, University Square Stratford, Room USS 1.01.
Please arrive at the venue any time from 18:00. The meeting will start at 18:30.

This public meeting takes place on the eve of the Branded Content Research Network Conference. For more details see www.brandedcontentresearchnetwork.org


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University Square Stratford

1 Salway Road

London

E15 1NF

United Kingdom

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