Jessica Williams - Finding Referrals in Manufacturing

Jess shows leaders how to spot referral opportunities and ask for introductions confidently - without feeling salesy.

Workshop: Finding Referrals in Manufacturing

Delivered by Jessica Williams, Just Williams

Manufacturing thrives on trusted relationships, yet most businesses don’t actively structure how they generate referrals. In this focused session, Jessica Williams will share how leaders can identify natural referral opportunities across their supply chain and customer base, and how to confidently ask for introductions without feeling “salesy.”

Key Takeaways

• Where referral opportunities typically appear in manufacturing (supply chain, partner sites, project successes).
• Simple, non-salesy referral scripts tailored for technical buyers.
• How to turn positive moments with clients into warm introductions.
• Quick internal processes that help teams generate consistent referrals.
• How referrals shorten sales cycles and open doors across the wider manufacturing network.

Attendees will walk away with practical tools they can implement immediately to drive new conversations and expand their manufacturing footprint.