Join Us for BE UPFRONT Book Launch.

Join us at the Book Elephant for the launch of *Be UPFRONT*!

Be UPFRONT rips up the old rulebook and hands you a new one, 24 new rules for building confidence your way. This isn't about faking, forcing, or waiting until you feel ready. Confidence isn't a personality trait. It's not something you're born with. It's a muscle you build every day, in small, powerful ways.

Lauren Currie OBE is a global authority on leadership and confidence. As founder of the UPFRONT movement, she has helped thousands of women rewrite their confidence story and worked with world-leading organisations, including Nike, the NHS, and WaterAid, to build bold, inclusive cultures of confidence.

In this book, she shows you how. Through a powerful mix of storytelling, research, and practical tools you'll learn why confidence isn't about fearlessness, why discomfort is your greatest ally, and how to swap the old rules that don't work for new ones that do.