Kent Understanding Plastics ‘Live Lab’ project is grant funded by Innovate UK and supported by partners from across the plastics recycling value chain. Work on the project commenced in July 2021 and has centered around delivering plastics recycling communications across all 13 Kent Councils via different communication methods.

The phased delivery included direct and indirect communication methods as well as community engagement. Citizen insights were gathered and analysed throughout the project delivery via online questionnaires, face-to-face interviews as well as focus groups.

The intelligence and data, both quantitative and qualitative has been used to develop a set of guidelines for effective plastics recycling communications. The insights include cost analysis of communications methodology against perceived results with a view to understanding how the industry can drive sustained behaviour change at best value.

This FREE webinar will outline the results with input from project partners, and the report will be available in printed form for all webinar attendees.

Agenda

10:00 am – Welcome

Adrian Whyle, Plastics Europe

10:10 am – Kent Understanding Plastics ‘Live Lab’ – Findings and Conclusions

Anne Hitch, Project Lead, Pledge2Recycle Plastics, and Laura Hutchings, Project Officer, PPS Recovery Systems Ltd

10:30 am – Opportunity for Q&A on Findings

10:45 am – Introduction to ‘Best Practice Guide for Plastics Recycling Communications’ – Anne Hitch, Head of Citizen & Stakeholder Strategy, RECOUP

11:00 am – MRF Operations, Challenges and Opportunities – Veolia

11:15 am – Ensuring the Plastics Feedstock of the Future – Ecosurety

11:30 am – Kent Legacy and Further Work – Sally Ward, Kent Resource Partnership

11:45 am – Plastics Recycling Industry - Legislation & Policy Legacy in Relation to Recycling Communications – British Plastics Federation

12:00 pm – Panel Q&A

12:25 pm – Adrian Whyle, Plastics Europe – Round-up

12:30 pm – CLOSE