Key steps for creating a marketing plan

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BIPC Sussex

Are you struggling to put together your marketing plan? Join this free session to learn about the core elements of a marketing plan

Marketing plans come in various forms but they all provide a guide to the marketing efforts of a business over a set period of time, covering strategy and tactical activities. In this session, <a href="https://www.linkedin.com/in/rachaeldines/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Rachael Dines</a>, founder of <a href="https://www.shakeitupcreative.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Shake It Up Creative</a> will take you through the core elements that form a concise marketing plan:<ul><li>Being clear on your goals</li><li>Finding your target audience</li><li>What are their challenges?</li><li>Crafting your message</li><li>Building a marketing funnel</li><li>Identifying your target audience</li></ul>About RachaelRachael has over 20 years marketing experience covering both in-house and agency-side roles across the three core business segments. She is skilled in digital and traditional marketing, PR, copywriting and search engine optimisation, often speaking at events and holding advisory roles on various funded and regional support programmes. She has also been the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing. Rachael has previously featured on BBC Radio Sussex and the LBC Radio Clive Bull Business Show. This webinar will be held on Zoom. Once you've registered, you will receive the joining instructions the day before the event.Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.FAQsWhat is your refund policy?The majority of our events are free, but places are limited and events are usually oversubscribed. Please make sure you cancel your place, if you are unable to attend.Can I attend if I'm not a member of the library?Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend <a href="https://brighton-hove.spydus.co.uk/cgi-bin/spydus.exe/MSGTRN/WPAC/JOIN" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">joining the library</a> as it's free and will make accessing our databases, books and publications much easier. How can I find out about any news &amp; upcoming events?So glad you asked - <a href="https://mailchi.mp/dada427b4620/bipcbtnhove" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">we have a newsletter</a>! You can also follow us on <a href="https://twitter.com/BIPCBtnHove" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Twitter</a>, <a href="https://www.linkedin.com/company/business-ip-centre-brighton-hove/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LinkedIn </a>and <a href="https://www.instagram.com/bipcsussex" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Instagram </a>for the latest goings-on. Increase your chances of business successThe <a href="https://new.brighton-hove.gov.uk/libraries-leisure-and-arts/libraries/help-start-protect-and-grow-business" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Business &amp; IP Centre Sussex</a> supports people to start, protect and grow their businesses. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops and events.We are here to support anyone in Sussex with a business idea or SME - whether in East Sussex, West Sussex or Brighton &amp; Hove. Not your region? Find your local BIPC here to find out how they can help you: <a href="https://www.bl.uk/business-and-ip-centre/national-network" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.bl.uk/business-and-ip-centre/national-network</a>

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Key steps for creating a marketing plan

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Key steps for creating a marketing plan

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