Kill Your Agency?!

By George White, Founder + CEO - 10 Days + Jolyon White, Founder + Chief Creative Officer - 10 Days

The keynote your current agency hopes you never see.

You’re being overcharged, under-delivered, and kept deliberately confused about what AI can actually do. 10 Days has spent the last two years inside the machine and we’re ready to tell you everything.

This isn’t an anti-agency talk. It’s an anti-complacency one.

We’ll show you exactly what AI can do (it’ll shock you), what it still can’t do (it’ll reassure you), and ask the questions that really matter: can AI have taste? Can it truly understand culture - not just reference it? And does human creativity still own the room, or are we flattering ourselves?

From there, we give you the 10 ruthless steps every CMO should take right now to audit, challenge, and - if necessary - burn down their current agency relationship.

Whether you stay, switch, or rebuild from scratch, you’ll leave knowing exactly what questions to ask, what to demand, and what you should never be paying for again.

You’ll walk away with:

• A clear-eyed view of AI’s real capabilities - hype stripped out
• An honest answer to whether human taste and cultural instinct still win
• The non-negotiable skills every modern marketer must own
• A 10-step framework to audit and challenge your agency relationship
• The blueprint for what a genuinely modern agency partnership looks like

Brought to you by 10 Days - the London challenger agency that asks the questions others won’t.

Come ready to question everything. Leave ready to act.