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Klood Bytes: Using Analytics to get Insight, not Data

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Klood Academy

Carina House East

Sunrise Parkway

Milton Keynes

MK14 6LS

United Kingdom

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"Using Analytics to get Insight, not Data"


Join us for our next Klood Bytes event on Wednesday 26th April when Klood Digital’s Matthew Kay (Head of Digital) and guest speaker Matt Trimmer (MD of digital training company Ivantage) will provide two seminars on some of Google’s more advanced products.

As well as taking away invaluable insight from two industry experts, this free event will provide you with the opportunity to network with other digital industry professionals, marketers and business owners.

We’re expecting places for the next Klood Bytes to go fast, so make sure you book your seat to avoid disappointment.


The itinerary is as follows:-


6.30pm Arrival - drinks, canapés and networking

7.00pm Matthew Kay, Head of Digital - Klood Digital

Outline: Getting the most out of Google Analytics and Google Search Console

If you’re looking to get more from your online activity, then delving into Google Analytics and Google Search Console is an absolute must. These free products offer a wealth of information and data that can help you master your online marketing campaigns, by continuously evaluating, tracking and improving your activities.

This session will dive into some of the most underused features of the tools, and leave you walking away with clear instructions on how to get the most from your current, and future digital marketing activities.


7.25pm Matt Trimmer, Managing Director - Ivantage Enlightenment

Outline : Introducing Tag Management and Google Tag Manager

Tag management systems have revolutionised the way marketers are able to implement website code required for social media tracking, tracking website analytics, AdWords remarketing and much more besides.

What once required the help of a developer can now be managed easily from within Google Tag Manager. In this seminar, Matt Trimmer will explain:

  • What a tag is, what they can be used for and how they work;

  • How a tag management system works;

  • The benefits of using a tag management system, specifically Google Tag Manager (GTM).

Following this introduction to tag management, Matt will demonstrate how to implement a new tag using GTM.


8.00pm Networking

8.30pm Finish

We guarantee an evening of outstanding industry thought-leadership and peer-to-peer networking.


About Klood

Klood Digital are a digital marketing agency that helps organisations drive more website traffic, create more leads and convert them into customers.

Whether you’re a business owner or a marketer, our Klood Academy allows you to learn how to make the most of digital assets through increased social engagement, website traffic and brand recognition.


About Speakers


Matt Trimmer, Managing Director, Ivantage Enlightenment

Matt Trimmer is Principal Consultant & Managing Director of ivantage - a leading provider of hands-on, in depth and in detail training for digital professionals. Matt enjoys training in Google Analytics, Google Tag Manager and Search Engine Optimisation very much because of the 'wonderful and interesting' people he meets and technologies he comes across. Matt is one of the world's leading experts in Google Analytics, Google Tag Manager, Search Engine Optimisation and Digital Marketing and travels all over the world educating and enlightening digital professionals. Matt Trimmer became a Google Seminar leader in 2009, listed on Google.com with only 14 others authorised to train exclusively for Google's Seminars Success programme.


Matthew Kay, Head of Digital, Klood Digital

Matthew is currently Head of Digital at Klood – an established digital and inbound marketing agency based in the UK. Having been at Klood since 2012, Matthew oversees every aspect of Klood's services - which includes the creation of online strategies for both SME’s and multi-million pound organisations. With over 10 years of industry experience, he is a sharp-minded individual with a passion for all things digital. Previously owning his own online marketing company, Matthew has directed strategic digital projects with PwC, Nestle, AXA, Volkswagen Financial Service & Costa Coffee.

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Klood Academy

Carina House East

Sunrise Parkway

Milton Keynes

MK14 6LS

United Kingdom

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