Know Your Market Masterclass

InvestingWomenis a growing community of women angel investors; women entrepreneurs seeking growth and those who want to help both. We are more than an angel group; and are driven by more than the money.Scotland has one of the most active business angel communities globally and the UK has the best tax environment for angel investment there has ever been.But,despite women holding 46% of UK wealth; at best only 5% of Scotland’s angel investors are female.It’s time for change. Scotland’s businesses and economy need new investment for growth.Investing Womenis leading change to help more women into this space.We know there are too few women angels in Scotland and too few women entrepreneurs accessing angel investment.  Evidence from the US shows that building awareness and knowledge is core to changing this; hence our focus on workshops like A Day with the Angels and many other events.  In the USA 25% of investors are female; bringing their talent , knowledge and expertise as well as their capital.  We need to aspire first to achieve the same targets here in Scotland and, ultimately, equal numbers of male and female investors.

Investing Women Limited

In this practical workshop you’ll learn how to understand your market. We'll also be joined for part of the day by one of the IWA Investors

Aberdein Considine

In this practical workshop you’ll learn the key requirements to understand your market. We’ll help you think about how to make sure that you’ve looked at a variety of markets and identified your target market based on good reasons. For those looking for investment you want to be able to paint a clear picture that the market opportunity is meaningfully large and growing. It’s important to reassure investors that you have a clear picture of your customer and how your company will interact with them.We will consider how to understand the true size of your market, where to focus when you’re first starting out as well as how to carry out customer discovery and market validation. We will also be joined for part of the day by one of the Investing Women Angels who will help you understand what an investor looks for when you talk about market in your pitch deck.The session will cover the following:•	Market research•	Working out ‘who is your customer?’•	How big is your market?•	Making sure you’ve got your target market rightIt’s hands-on throughout the day as you work on your own business and by the end you’ll have a clearer understanding of your market and an action plan for next steps.Agenda 
10 - 10.15am	 Introductions and icebreaker
10.15 - 11.15am	Market discovery and segmentation: where to start
11.15 - 11.25am	Break
11.25 – 12.15pm	Investor Insight with Dr Poonam Malik
12.15 - 12.45pm	What is your Total Addressable Market? 
Apply to your business activity
12.45 - 1.15pm	 Lunch
1.15 - 2.15pm	 Understanding the available and obtainable market for your product or service
2.15 - 2.25pm	 Break
2.25 – 3pm	 Create a new customer persona
3 – 3.45pm	 Market Research &amp; Validation: 
Tools, Techniques &amp; Activity
3.45 – 4pm	 Summary and Actions
Booking Policy Bookings are non refundable. However, a substitute may attend in place. Privacy Policy To support networking and help you get the most out of our event, we will provide those coming with a list of the names and organisational affiliation of those attending.Furthermore, we typically take photographs of proceedings in order to highlight or showcase Investing Women’s activities.Please let us know if you do not wish to provide consent for the use of your personal data in this way. To see how we use and take care of your information, please see our <a href="https://www.investingwomen.co.uk/privacy/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">privacy notice</a>.<h1></h1><h1></h1><h1></h1>

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Know Your Market Masterclass

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Know Your Market Masterclass

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