LEAD 2023

The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. We are the only organisation that brings together agencies, advertisers and their brands and media to combine strengths and seek consensus on the issues that affect them. Through wide-reaching engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.

Advertising Association

ODEON Luxe

The Advertising Association, the IPA and ISBA will hold their annual industry summit on 25 January at the Odeon Luxe Leicester Square in central London. LEAD 2023,
 will build on the legacy of the AA’s flagship event, which has run since 2012, and the success of RESET 2021 and RENEW 2022, held during the pandemic.

LEAD 2023 will address how the advertising industry, working together across brands, agencies, media and tech companies, can best help the UK achieve economic and social recovery from the pandemic, work alongside the new government and tackle the many challenges facing the entire industry. The half-day summit will be delivered in-person and online with a packed agenda, bringing together leaders from across the political, business and advertising spheres. A stellar speaker line-up will be led by the three Presidents of the organising associations - the Advertising Association’s Alessandra Bellini, the IPA’s Julian Douglas, and ISBA’s Margaret Jobling. 

The summit will review the regulatory pressures on the industry and tackle key themes as the associations examine how the industry can be match-fit for the challenges emerging for the second quarter of the 21st century, including: 
•	How to build an advertising workforce to meet the changing demands of the 21st century 
•	How to make advertising even more effective and efficient 
•	How creativity can be an accelerator for growth 

Full programme coming soon. 

For partnership opportunities or any other query, please contact events@adassoc.org.uk

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LEAD 2023

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