Ideal for SMEs and growing sales teams, this hands-on session covers how to create a repeatable and measurable lead generation engine.
Tired of inconsistent results? This masterclass breaks down proven outbound and inbound lead generation techniques, explores targeting ideal customer profiles, and shows how to nurture interest into opportunity. Includes frameworks for sales funnels, call-to-action messaging, and CRM efficiency.
Lisa Ansell:
Lisa Ansell is a published author, speaker, and dynamic sales strategist with a proven track record of transforming teams and performance across sectors. With over 20 years of commercial leadership experience spanning recruitment, corporate enterprise and SME environments, Lisa brings a rare blend of strategic insight and hands-on practicality to every business she works with.
As a Geek at Sales Geek, she specialises in unlocking hidden potential within people and processes — helping sales and customer-facing teams become confident, consistent, and commercially sharp. Her approach is rooted in emotional intelligence, clear communication, and a deep understanding of what really drives results in fast-moving, competitive markets. Whether she’s inspiring frontline staff or equipping senior leaders, Lisa has a knack for turning potential into performance.
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