Name: LEAD Scotland
Start: 2019-11-14T08:15:00Z
End: 2019-11-14T13:00:00Z
Location: National Museum of Scotland

LEAD Scotland

The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. We are the only organisation that brings together agencies, advertisers and their brands and media to combine strengths and seek consensus on the issues that affect them. Through wide-reaching engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.

Advertising Association

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The Advertising Association is holding its inaugural LEAD Scotland summit in Edinburgh on November 14 2019. The event will bring together leaders from advertising and politics with a unique focus on Scotland’s advertising industry and its role in Scottish economy and wider society.
Host: Andrea Brymer, STV
LEAD Scotland agenda
Welcome
Keith Weed, President, Advertising Association & former CMCO, Unilever
Opening address
Mark Evans, MD Marketing & Digital, Direct Line Group
Rebuilding trust in industry: the example of banking
Simon Watson, MD, Personal Banking, RBS
The current political scene: Brexit and the UK
Philip Rycroft, Political Commentator 
Recap on Trust in advertising research
Karen Fraser, Director, Credos
Political Keynote    
Jamie Hepburn, Minister for Business, Fair Work and Skills
Panel discussion: Trust in advertising
Rachel Aldighieri, MD, DMA
David Sanderson, Head of AdSmart Local & Development, Sky
Guy Vickerstaff, Chair, IPA Scotland and Creative Director, The&Partnership Scotland
How to showcase Scotland’s best brands on the world stage
Interview with Cat Leaver, Director, Brand Scotland and Stephen Lepitak, Editor, The Drum
Panel discussion: Growth and entrepreneurialism in Scotland
Tanya O’Sullivan, Head of Advertising Regulation for Sales, Channel 4
Shona McCarthy, CEO, Edinburgh Fringe Festival Society
Simon Pitts, CEO, STV
Annali Ritari-Stewart, MD, iProspect
Closing keynote
Keith Weed, President, Advertising Association and former CMCO, Unilever
So join up to 200 leaders from across Scottish media and advertising on November 14th 2019 at the National Museum of Scotland in Edinburgh for the first-ever LEAD Scotland. For a flavour of what’s in store at LEAD Scotland, check out our <A HREF="https://www.youtube.com/watch?v=VOSsmJgLTjQ" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">highlights film from LEAD 2019 </A>in London.
Tickets are priced at £195 (+VAT)

LEAD Scotland

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LEAD Scotland

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