LET’S MAKE COPY GREAT AGAIN – Copywriting Masterclass 

Brands carry meaning, They shape who we are. They help make –  and are made by –  the world around us. Brands live in our hearts and minds. some command loyalty, like John Lewis and Apple. Some are forgotten, like Wood Milne Rubber Heels. Some reflect a time the now seem shocking or surprising. Consider Craven A cigarettes with their promise, “will not affect your throat”, or Kellogg’s Corn Flakes – promoted after wartime rationing as “deliciously flavoured with malt, sugar and salt.” From 40 years of Star Wars to the Spice Girls and Peppa Pig, every brand tell a story. We’re here to share them with you.

Museum of Brands

This two-hour masterclass is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2018. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.  
Overview 
In the earlier days of advertising celebrated at the Museum, words had a magical allure. Copywriters were expected to write compelling stories in simple press ads, which took both stamina and craft skill. Today, some would argue we live today in a world of visual overload. Pictures and videos are the lifeblood of social media and dominate our smartphones. So is there a danger the importance of great copy gets overlooked? In this practical workshop, you will: 
<UL>
<LI>Discover the ways in which copywriting has changed and developed</LI>
<LI>Learn how the role of the copywriter has been transformed over time</LI>
<LI>Work in small groups to create your own copy for a campaign</LI>
</UL>
 
Introducing Phil Woodford, Director of Here Comes The Cavalry Ltd Phil pursued a career in advertising and communications after graduating from the London School of Economics and currently provides creative and training services through his company Here Comes The Cavalry. He is a Course Director at the Chartered Institute of Marketing, specialising in copywriting and marketing communications, and has delivered workshops for a number of high-profile brands, as well as government agencies and charities. 
Phil lectures in British Advertising at Sup de Pub – the advertising and marketing faculty of the French business school Groupe INSEEC – and is also an associate lecturer at Chelsea College of Arts in London. He co-hosts a weekly news review show on London’s Colourful Radio.

Museum of Brands, Packaging and Advertising

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

LET’S MAKE COPY GREAT AGAIN – Copywriting Masterclass

More events from Museum of Brands

Discover more events from Museum of Brands, from Business to other experiences you might love.

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.

LET’S MAKE COPY GREAT AGAIN – Copywriting Masterclass

More events from Museum of Brands

Discover more events from Museum of Brands, from Business to other experiences you might love.

More Business events

Browse more Business events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.