Let's talk about the Henry's...

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Location

Room FG04, Ground Floor

Fusion Building

Fern Barrow

Poole

BH12 5BB

United Kingdom

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Event description

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#TalkBU is a monthly lunchtime seminar on Talbot Campus, open to all students and staff at Bournemouth University and free to attend.



About:

Social media has created a different dimension of consumers for luxury products in particular. That being, the aspirational consumer’s desires for luxury derive from content produced on social media. Often, despite their strong yearning for luxury goods, due to economic reasons, aspirational consumers are unable to frequently purchase luxury. Social media provides an avenue for aspirational consumers to conspicuously consume without the need to purchase, enabling them to use luxury brands to create value amongst themselves.

In this #TalkBU session, Dr Elvira Bolat will examine the influence that social media has on the consumption of luxury products by introducing the Henry (High earner, not yet rich) family: Hailey, Harriet, Hollie, Hannah, and Hilary.



More information:

Please arrive 10 minutes early to grab a seat and refreshments for a prompt start at 1pm. Feel free to bring your lunch with you.

The talk will finish at around 1.30, with time at the end for a Q&A and any informal discussion.

Please bring your Student/Staff ID with you.



Please note that before placing an order, you will be asked to agree to Bournemouth University’s terms and conditions (see below). Please read these terms carefully and make sure you understand them before ordering any products.

Bournemouth University’s Online Event Terms and Conditions


Date and Time

Location

Room FG04, Ground Floor

Fusion Building

Fern Barrow

Poole

BH12 5BB

United Kingdom

View Map

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