This action-based workshop will initially focus on the importance of LinkedIn and how to build an effective profile. The follow up session will then look at ways to improve performance further through adverts, Sales Navigator and targeted activity.

Delegates will need to bring their laptops/IPads etc as time will be spent on their profiles.

Target Audience

This is beginner level. Perfect for those who might be new to using LinkedIn and particularly businesses that will serve business to business markets.

Course Content – Session 1

• What is LinkedIn?

• Personal account set up

• What a good profile looks like

• Business pages

• How to post

• Ways to drive engagement

• Ways to interact

• Groups

• Time spent on your profile (inc 121 time)

Course Content – Session 2

• Review from Session 1

• Improving your profile

• Targeted adverts

• Sales Navigator

• Targeted activity

• Planning content and updates

• Using LinkedIn with other forms of marketing

• Time spent on your profile (inc 121 time)

• 6 month action plan

Learning Objectives

• To gain a basic understanding of how LinkedIn can work for my business

• Understand the basics of setting up a profile and using LinkedIn

• To gain a basic understanding of targeted adverts can promote your business

• Understand the basics of Sales Navigator and how it can be used to drive business

PLEASE NOTE THIS IS A CLASSROOM BASED SESSION.

All face to face sessions will be run under strict Covid conditions at the time of the event.

This session is interactive and attendees must bring a device for example: smart phone, tablet, laptop.

Lunch will also be provided. If you have dietary requirements or allergens please add this to your order.

You will need to bring a laptop or ipad/tablet as there will be time for active learning.

About the course deliverer;

Karen Kirby is an SME marketing expert with over 15 years in experience working with a range of industries.

With a passion for working with SME’s to demystify how all forms of marketing can be used to develop and grow a business, you can be confident that this workshop will add value to your business.

Areas of expertise including marketing planning, digital marketing, PR and social media. As a Chartered Marketer, Karen is one of 3,000 marketing experts across the globe. Fresh Marketing Solutions is an award winning marketing consultancy that has worked with hundreds of SME’s to help them embrace marketing achieve their true growth potential.

Your Event Eligibility:

Our GAIN workshops are entirely FREE to attend for eligible SMEs.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1:1 meeting with you at your convenience. A member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780 or at BusinessSupport@e-factor.co.uk