Localising Your Product for New Market Entry

The Mayor’s International Business Programme is tailored to fit your specific international growth ambitions. An exclusive programme, it provides a bespoke mentoring scheme, delivered by leading entrepreneurs and business leaders; expert advice and workshops; targeted trade missions and access to live leads and opportunities.Thanks for your interest in our event. This event may be taking place as a webinar, virtual meeting or another virtual event which we may record. If the event is face to face we may have photographers at the event who may be taking photographs and video footage. In either situation your image may be captured in this content. We use event content for our promotional purposes on our website, in our promotional materials, and on other platforms for example, our social media accounts. If we are running this event in partnership with other organisation(s) they will be named in the event description above. In these cases, we may share the content with them. For more information about how we use content (and other personal information about you) please see ourPrivacy Policy.If you do not want your image taken, or do not wish it to be shared with our partners, please let us know by contacting us at the email address in the event overview quoting the event name. If the event is face to face you can also let our staff know at the event.If you are registering someone else for this event please ensure that they are aware of the above information. Please also make sure that you enter accurate contact details for them. You may also be contacted for post event feedback, either by us or by someone acting on our behalf. This is so we can understand our impact and improve our events.Webinars & virtual events:Webinars and other virtual events may be made available on content sharing platforms e.g. Wistia, Twitter and LinkedIn post the event and these will be made available to companies that either participated or were unable to attend and would like to watch the session at a later date.Face to face events:If someone turns up for an event who has not been registered, they may be refused entry on health and safety grounds.If you have any special physical access requirements or dietary requirements, please let us know by contacting us at the email address in the event overview quoting the event name. We will only use this information for the purpose of making sure that we consider (and, where possible, meet) these requirements during the event. If you provide us with this information, you are giving us your consent for this information to be used for this purpose.

Mayor's International Business Programme

Ensuring your product is adapted to new and culturally different markets is difficult. Join to learn about successful methods & strategies.

Expanding internationally is not just transcreation and new currencies; it’s understanding where your product fits in that new, culturally different market. Tweaking your product to ensure optimal fit with user expectation is difficult and there’s case studies aplenty on failed international expansions. However, in this session we, together with our partners at <a href="https://www.ciklum.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ciklum</a>, invite you to hear about successful methods that ensure your product lands in your next international market.In this workshop you will: 👉 Identify strategies to ensure new market resonance 👉 Discover what planning for market localisation looks like👉 Discuss some relevant international market product trends and nuances.About the Speaker 💬<a href="https://uk.linkedin.com/in/james-lennon-64630857" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">James Lennon</a>, VP of Product @ CiklumWorking as VP of Product at Ciklum, James Lennon develops top-level clients and Ciklum own products for the end-users. James has experience working with Ciklum, EY Seren, EY, Goodrich, Littlewoods Gaming etc.

Localising Your Product for New Market Entry

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Localising Your Product for New Market Entry

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