In a short space of time the value of the ‘low & no’ category has grown rapidly. In the on-trade, sales of low and no alcohol beer are up around 28%, with non-alcoholic spirits up 400%+. In the off-trade, in the past year, £43 million was spent on low and no alcohol beers.

The 'low & no' drinking occasion is being driven by growing trends of tee-totalism as well as consumers looking to reduce their alcohol consumption. KAM research shows 2 in 5 18-24-year-olds describe themselves as teetotal; more than twice the number of UK adults in general.

Who should be there?

Foodservice operators, publicans, food and drink retailers, and 'drink' brands, who want to capitalise on this new category.

Why attend?

Attendees will learn the consumer perspective, the retailer perspective, the licensee perspective AND the beverage brand perspective on where this category is headed and how to ensure they're leading the charge. Network with the movers and shakers in this exciting new category.

Speakers:

• The Customer Perspective revealed - brand new, exclusive 'Low+No' research revealed from KAM Media's latest report of consumers, retailers and licensees 
• The on-trade perspective - All Bar One share the highs and lows of their Low and No journey so far
• The off-trade perspective - Jonathan Rons from The Retail Data Partnership, explores how the category is faring in retail
• The brand perspective - Brewdog share tips and tricks for dominating this new category
• A new functional perspective - Botanic Lab explains all you need to know about CBD infused drinks
• A sporting perspective - MatchPint discuss how the low and no category is impacting sport
• Guest panel - execs from grocery retail and hospitality, including Alex Carlton, Founder of Stryyk, Andrew Stones, Imbiba and Katy Moses, MD at KAM, discuss "where is this all heading?" - hosted by Mark Stretton of Fleet Street Communications

With thanks to:

Fleet Street Communications, The Retail Data Partnership, Frobishers, Rothaus and Stryyk

Sponsorship and branding opportunities available - hello@kam-media.co.uk