Loyalty Programs: The Complete Masterclass™ - Los Angeles March Course
Become a Certified Loyalty Expert™ at this Loyalty Certification Masterclass in Los Angeles, March 2026. Hosted in Santa Monica, California.
About this event
WHAT YOU'LL LEARN
Welcome to Loyalty Programs: The Complete Masterclass™ Los Angeles Course!
Join us for an exciting two days filled with insightful sessions and hands-on workshops at hosted in hosted in Santa Monica, California (final event location to be determined). Learn from industry experts, network with like-minded loyalty professionals, and discover the latest trends in loyalty programs. Don't miss this opportunity to enhance your knowledge and skills in customer loyalty. Reserve your spot today. The course is proudly sponsored by Antavo & Bloomreach.
WHAT TO EXPECT
Who is this Masterclass for?
Loyalty Programs: The Complete Masterclass™ is the only loyalty education course globally with a formal textbook. The course covers emotional engagement, experiential design, gamification, psychology, technology, marketing, commercial modelling, and more.
The course is designed for professionals working in the loyalty industry, as well as marketing leaders looking to deepen their understanding of loyalty programs as a core marketing discipline. Brands that have recently participated include GAP, adidas, ASICS, Calvin Klein, Tommy Hilfiger, VF Corporation, CVS, Citi, LEGO, Costa Coffee, FanDuel, Marriott, Vodafone, Ann Summers, AS Watson, ASOS, PepsiCo, Adobe, Virgin Red, Mastercard, and H&M.
The ultimate loyalty Masterclass
The 2-day course will be delivered by certified professionals from Loyalty & Reward Co. With learnings across 8 core modules, you'll come away with the insights you need to build or evolve a best-in-class loyalty program that drives deep member engagement and incremental ROI. You'll also have plenty of opportunity to network with peers in the industry.
WHAT YOU'LL RECEIVE
Textbook and certification
A signed copy of “Loyalty Programs: The Complete Guide (2nd Edition)”, the official text book for the course.
Certification for completing the course. The course is independently certified by The CPD Certification Service.
Participants will be authorised to use Certified Loyalty Expert™ and the Loyalty Programs: The Complete Masterclass graduate emblem against their name.
Invitation to the LinkedIn alumni group.
Become a Certified Loyalty Expert™ at this Loyalty Certification Masterclass in Los Angeles, March 2026. Hosted in Santa Monica, California.
About this event
WHAT YOU'LL LEARN
Welcome to Loyalty Programs: The Complete Masterclass™ Los Angeles Course!
Join us for an exciting two days filled with insightful sessions and hands-on workshops at hosted in hosted in Santa Monica, California (final event location to be determined). Learn from industry experts, network with like-minded loyalty professionals, and discover the latest trends in loyalty programs. Don't miss this opportunity to enhance your knowledge and skills in customer loyalty. Reserve your spot today. The course is proudly sponsored by Antavo & Bloomreach.
WHAT TO EXPECT
Who is this Masterclass for?
Loyalty Programs: The Complete Masterclass™ is the only loyalty education course globally with a formal textbook. The course covers emotional engagement, experiential design, gamification, psychology, technology, marketing, commercial modelling, and more.
The course is designed for professionals working in the loyalty industry, as well as marketing leaders looking to deepen their understanding of loyalty programs as a core marketing discipline. Brands that have recently participated include GAP, adidas, ASICS, Calvin Klein, Tommy Hilfiger, VF Corporation, CVS, Citi, LEGO, Costa Coffee, FanDuel, Marriott, Vodafone, Ann Summers, AS Watson, ASOS, PepsiCo, Adobe, Virgin Red, Mastercard, and H&M.
The ultimate loyalty Masterclass
The 2-day course will be delivered by certified professionals from Loyalty & Reward Co. With learnings across 8 core modules, you'll come away with the insights you need to build or evolve a best-in-class loyalty program that drives deep member engagement and incremental ROI. You'll also have plenty of opportunity to network with peers in the industry.
WHAT YOU'LL RECEIVE
Textbook and certification
A signed copy of “Loyalty Programs: The Complete Guide (2nd Edition)”, the official text book for the course.
Certification for completing the course. The course is independently certified by The CPD Certification Service.
Participants will be authorised to use Certified Loyalty Expert™ and the Loyalty Programs: The Complete Masterclass graduate emblem against their name.
Invitation to the LinkedIn alumni group.
Good to know
Highlights
- 1 day 8 hours
- In person
Refund Policy
Location
1351 3rd Street Promenade
1351 3rd Street Promenade
Santa Monica, CA 90401
How do you want to get there?
Agenda
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Module 1: Introduction to loyalty programs
Evolution of loyalty programs | Academic research: Do loyalty programs actually work? | Best-practice loyalty programs.
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Module 1: Exercise and refreshments
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Module 2: Psychology, biases and heuristics
Analysis of psychological theories, biases & heuristics | Loyalty psychology to design of loyalty programs | How to influence desired behaviors