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Managing Key Data

Centre for Competitiveness

Tuesday, January 17, 2017 from 9:30 AM to 4:30 PM (GMT)

Managing Key Data

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Ticket Type Sales End Price Fee VAT Quantity
CforC Member Jan 17, 2017 £190.00 £10.94 £40.19
Non CforC Member Jan 17, 2017 £230.00 £13.14 £48.63

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Event Details


Extracting key business data to improve Performance, Sales and Competitiveness

A challenge offering great opportunities

It is a capital mistake to theorize before one has data.” Sherlock Holmes

Based on The Centre’s research on competitive trends and recognizing the challenge faced by businesses collecting and managing large amounts of data, the Centre is complementing its Understanding Data workshops by providing a new hands-on in-house confidential advisory support service with the objective of assisting organisations harness their information and use it to identify new opportunities. This leads to smarter business moves, more efficient operations, higher profits and happier customers. Based on research in the USA of 50 businesses, IIA Director of Research Tom Davenport found they got value in the following ways:

  • Cost reduction.  They could identify more efficient ways of doing business.
  • Faster, better decision making.  Make decisions based on what they’ve learned.
  • New products and services. With the ability to gauge customer needs and satisfaction comes the power to give customers what they want, more companies were creating new products to meet customers’ needs

The growth of data – both structured and unstructured – will present challenges as well as opportunities for organisations over the next five years.

Data analytics is the process of examining the company’s data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits and will be key to keeping competitive.

Some examples of results from in-house confidential analytics work completed to date.

Analysis provided high level clarity on where opportunity existed and enabled focus on what was achievable, allowing leadership to tailor strategy accordingly

Enabled focused discussions and deep dives at Monthly and Quarterly business reviews.

Created new Service Offerings in the targeted product growth lines, data and networking, and to ensure that product sales strategies were ‘joined up’ with services.

Shorter lead times for Quote to Cash. Up-sell, driving the market to buy ready to go bundles, in combination with an aligned pricing strategy

Managing Key Data Training workshop: 17th January 2017

In-House support & Advisory Services. Scheduled Arrangements

In-House Support: By Arrangement

This workshop can also be delivered in-house as a stand-alone training workshop or integrated into wider improvement activities.

For further information please visit our website at Or Email us at: or

Telephone: 028 9073 7950

Please register online now by clicking the registration button or contact the Centre for Competitiveness for further information:
Republic of Ireland call 048 9073 7950

Northern Ireland call 028 9073 7950
Email: or

Cancellation Policy

Any cancellations made up to 10 days before the event will result in a 50% refund.

Any cancellations made up to 5 days before the event will result in a 10% refund.

Non attendance to a booked event means no refund. 

Our mailing address is:

Centre for Competitiveness

Innovation Centre, NI Science Park

Queens Road, Belfast


Have questions about Managing Key Data? Contact Centre for Competitiveness

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When & Where


United Kingdom

Tuesday, January 17, 2017 from 9:30 AM to 4:30 PM (GMT)

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Centre for Competitiveness

We help organisations from the private, public and voluntary sectors to be more competitive, enabling them to grow, excel and be sustainable.

We are a not for profit, self-financing membership organisation operating in Northern Ireland and Ireland. We support our members to build their Competitive Advantage through our global networks and local partners and the design and delivery of business consultancy services, projects and programmes.

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