Market Strategy

Business West is a business leadership and support organisation, driving long-term prosperity for businesses and our region.

Business West

Are you looking for new ways to grow your business? Join our online, interactive Market Strategy workshop.

Led by one of our experienced Business Advisors, this workshop will show you how to improve your marketing strategy, how to reach the right target audience and how to refine your message to make your business stand out from the crowd.We will help you identify where your business sits in the market place and discuss how to create a strategic marketing plan based on your long term business goals and short term objectives.If you’ve been trying to grow your business for a while with limited success, this is your opportunity to get a fresh perspective on your marketing activities and work under the guidance of an experienced business advisor. During the workshop you will:<ul><li>Identify your target audience, market niche, and unique selling point (USP)</li><li>Create a marketing plan and messaging with your target audience in mind</li><li>Test your business and marketing ideas in a collaborative group environment, facilitated by an experienced business advisor</li><li>Have the chance to get one-to-one support from our business advisor</li></ul>After attending this workshop:<ul><li>You’ll be able to look at your past marketing efforts and pinpoint the areas that were costing money with little return on your investment.</li><li>Your new strategic plan will change the way you market your business and help you to identify opportunities to reach customers, attract new business and do more for less</li><li>You can access 1-2-1 advice to help you start growing your business!</li></ul>Who should attend?If your business is in the Aerospace, Advanced Engineering, Low Carbon or Digital sector (or supplies these sectors) and is based in Somerset (excluding BaNES and North Somerset) then this workshop is open to you as part of the <a href="https://www.businesswest.co.uk/grow/somerset-innovation-network" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Somerset Innovation Network.</a> (Or Dorset if in the Aerospace or Advanced Engineering sector).H﻿ow much does it cost?T﻿his workshop is fully-funded through the Somerset Innovation Network. The Somerset Innovation Network is funded by the European Regional Development Fund and Somerset Council.W﻿hat is the Somerset Innovation Network?The Somerset Innovation Network is a fully-funded programme driving innovation and collaboration to forward-thinking, and growth-driven businesses in the region. Bringing together three innovation centres in Somerset - iAero in Yeovil, Digital Innovation Centre in Taunton and SEIC in Bridgwater, the network aims to encourage collaboration and innovation between businesses, whilst helping them grow and develop through a variety of tailored 1-2-1 support, informative workshops and networking opportunities.<a href="https://www.businesswest.co.uk/grow/somerset-innovation-network" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">F﻿ind out more information here.</a>

We take your data very seriously and are committed to the privacy and security of it. Somerset County Council is responsible for the administration of this ERDF-funded programme service. For this reason our data will be passed to them. Their privacy policy is available at Privacy notices and cookies (<a href="https://www.somerset.gov.uk/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.somerset.gov.uk/</a>)Where you provide personal data to us, it is essential that you have the right to give us that personal data, and to allow us to use it as anticipated by the arrangements between us. This includes where the personal data that you are providing relates to people other than yourself. We will rely on you to make sure that you do have those rights. Both you and we will comply with our obligations under all relevant laws and rules on data protection and privacy.

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Market Strategy

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Market Strategy

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