Marketing for Schools Course

Do you need to understand how to effectively market your school?

With falling birth rates and the addition of VAT to independent school fees, many schools are facing the challenge of falling pupil numbers. If you’re feeling overwhelmed by the pressure to attract new pupils and build a strong reputation, our one-day Marketing Your School course is designed for you.

Join us for a practical course designed to equip you with the skills and strategies you need to effectively market your school. This isn’t just theory; we’ll focus on actionable steps you can implement immediately to raise your school’s profile and secure its future.

In just one day, you’ll learn how to:

• Identify your school’s unique selling point and position yourself effectively.
• Reach your target market with the right marketing messages.
• Promote your school without spending a lot of money.
• Work confidently with the media to secure positive coverage.

Consider this: Each additional pupil at a state school in the UK can mean an increase of around £5,000 in school funding per year. Even a few extra pupils, attracted through effective marketing, can significantly boost your yearly school budget.

Stop feeling overwhelmed and start making marketing work for your school. Book your place today!

What You'll Learn

This intensive course covers the core elements of successful school marketing, including how to:

• Research your competitors to understand the market and identify your position within it.
• Understand your target market and determine the best ways to reach them.
• Identify your school’s Unique Selling Point (USP) and learn how to communicate what makes you special.
• Position your school to appeal to your ideal parents and pupils.
• Promote your school effectively on a limited budget, focusing on high-impact, low-cost strategies.
• Write powerful press releases that grab media attention.
• Work with the media to secure positive coverage and build your reputation.
• Improve your email newsletters to existing parents
• Produce a comprehensive Marketing Plan for your school, giving you a clear roadmap for the year ahead.
• Develop a marketing communications strategy to tell people about your school in the most effective way.

Who Should Attend?

This workshop is ideal for head teachers, teachers, administrators, or school business managers who are responsible for student recruitment and school communications. The training is tailored to benefit all types of educational institutions, such as nursery, primary, secondary, SEN, state and independent schools.

About The Trainer

Beryl Pettitt has worked with schools to improve their marketing since 2010, so understands the marketing and social media issues which affect schools. She likes to involve all participants so that they can take away an action plan for their school’s marketing. Beryl has an MA in Marketing and the Chartered Institute of Marketing Diploma in Marketing, combined with over 30 years experience in marketing.

More Information and Booking

If you have any questions, would like to discuss custom training for your school, or need to pay by invoice, please contact me on 07536045588 or email me at info@ridgewaymarketing.co.uk

With a maximum of 8 attendees, this is an interactive workshop allowing plenty of time for questions and discussion. The workshop will be delivered via Zoom, and you will be emailed a link to the meeting before the day.

Here is just some of the positive feedback we get :

“Beryl was very informative and extremely helpful in our recent marketing training. The structure of the days were well planned and she has helped my understanding of marketing, particularly in social media. I wouldn’t hesitate to recommend her.” Kelly Noble, Senior Administrator, Knole Academy

“Beryl was very patient and knowledgeable. She had clearly taken the time to research our Trust and had a good understanding of us and what we were aiming to achieve – she was then able to tailor the training to suit this. Many thanks” Lucy Waterhouse, Head of School, Haymoor Junior School, Teach Poole Trust